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Customer knowledge base platforms:Which brands are most popular in search?

In August 2026, GitBook was the most searched among customer knowledge base platforms worldwide, with an estimated 37.9K branded searches and 81.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. GitBook81.5%
  2. Document3609.6%
  3. Helpjuice6.4%
  4. KnowledgeOwl2.2%
  5. ProProfs Knowledge Base0.34%

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Share of SearchLeaderboard

Compare services and tools used to publish and manage customer-facing documentation and knowledge bases. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among customer knowledge base platforms worldwide, by month

Share of Search by month for GitBook, Document360, Helpjuice, KnowledgeOwl. The figures are in the table below the chart.

View monthly share of search table
MonthGitBookDocument360HelpjuiceKnowledgeOwlProProfs Knowledge Base
Oct 202579.6%9.9%8%1.9%0.6%
Nov 202576.9%11.4%9.3%1.8%0.57%
Dec 202578.7%9.7%9.7%1.5%0.41%
Jan 202681.6%8.2%8.2%1.6%0.34%
Feb 202672.6%12.9%11.6%2.5%0.42%
Mar 202673.7%12.7%10.7%2.5%0.42%
Apr 202674.8%13.3%8.9%2.6%0.45%
May 202677.1%10.9%8.9%2.4%0.68%
Jun 202682.8%8.2%6.8%1.8%0.27%
Jul 202681.1%9.6%6.7%2.1%0.41%
Aug 202681.5%9.6%6.4%2.2%0.34%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.GitBook

    81.5%

    held 1st · 37.9K estimated branded searches · +0.05% vs prior month · +0.4 points

  2. 2.Document360

    9.6%

    held 2nd · 4.5K estimated branded searches · -0.67% vs prior month · 0 points

  3. 3.Helpjuice

    6.4%

    held 3rd · 3K estimated branded searches · -4.8% vs prior month · -0.3 points

  4. 4.KnowledgeOwl

    2.2%

    held 4th · 1K estimated branded searches · 0% vs prior month · 0 points

  5. 5.ProProfs Knowledge Base

    0.34%

    held 5th · 160 estimated branded searches · -15.8% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among customer knowledge base platforms worldwide?

In August 2026, GitBook was the most searched among customer knowledge base platforms worldwide, with an estimated 37.9K branded searches and 81.5% estimated Share of Search within this set. Document360 is in 2nd place, 71.9 percentage points behind at 9.6% Share of Search.

Global customer knowledge base platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
GitBook79.6% → 81.5%82.8%Jun 202672.6%Feb 20261st
Document3609.9% → 9.6%13.3%Apr 20268.2%Jan 20262nd
Helpjuice8% → 6.4%11.6%Feb 20266.4%Aug 20263rd
KnowledgeOwl1.9% → 2.2%2.6%Apr 20261.5%Dec 20254th
ProProfs Knowledge Base0.6% → 0.34%0.68%May 20260.27%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, GitBook’s estimated Share of Search among customer knowledge base platforms worldwide increased from 79.6% to 81.5%.
  • Across the 11 months ending August 2026, Helpjuice’s estimated Share of Search among customer knowledge base platforms worldwide decreased from 8% to 6.4%.
  • Across the 11 months ending August 2026, GitBook’s estimated Share of Search among customer knowledge base platforms worldwide peaked at 82.8% in June 2026 and was lowest at 72.6% in February 2026.
  • Across the 11 months ending August 2026, Document360’s estimated Share of Search among customer knowledge base platforms worldwide peaked at 13.3% in April 2026 and was lowest at 8.2% in January 2026.
  • Across the 11 months ending August 2026, Helpjuice’s estimated Share of Search among customer knowledge base platforms worldwide peaked at 11.6% in February 2026 and was lowest at 6.4% in August 2026.
  • Across the 11 months ending August 2026, KnowledgeOwl’s estimated Share of Search among customer knowledge base platforms worldwide peaked at 2.6% in April 2026 and was lowest at 1.5% in December 2025.
  • Across the 11 months ending August 2026, Document360, KnowledgeOwl and ProProfs Knowledge Base held steady: their estimated Share of Search among customer knowledge base platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for customer knowledge base platforms worldwide in August 2026?

  1. Helpjuice’s estimated Share of Search among customer knowledge base platforms worldwide has lost ground for 3 months in a row, from 8.9% to 6.4% in August 2026.

  2. Estimated monthly branded searches for ProProfs Knowledge Base worldwide fell 68% over 11 measured months, from 500 to 160 in August 2026.

  3. Estimated monthly branded searches for Document360 worldwide fell 45.7% over 11 measured months, from 8.2K to 4.5K in August 2026.

  4. Estimated monthly branded searches for GitBook worldwide fell 42.9% over 11 measured months, from 66.3K to 37.9K in August 2026.

  5. Estimated monthly branded searches for KnowledgeOwl worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

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