Brandwave

How popular isIntercom?

In September 2026, people searched for Intercom by name about 7,050 times worldwide, a 24.1% increase from the previous year. These searches made up 0.35% of all global customer knowledge base platform searches, placing Intercom seventh out of nine platforms. When we asked both ChatGPT and Google AI Overviews about customer knowledge base platforms, Intercom appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Intercom is the seventh most searched of 9 competitors and the fourth most recommended in AI answers.

  1. ZendeskShare of searches 65.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FreshdeskShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. GitBookShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Help ScoutShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. IntercomShare of searches 0.35%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top customer knowledge base platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intercom was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Intercom is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Document3602nd
  3. Help Scout3rd
  4. Intercom4th
  5. Helpjuice5th
  6. Freshdesk6th
  7. KnowledgeOwl7th
  8. ProProfs Knowledge Base7th
  9. GitBook–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Document3604 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshdesk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Help Scout3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helpjuice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intercom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KnowledgeOwl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ProProfs Knowledge Base1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GitBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer knowledge base platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which customer knowledge base platforms compete with Intercom?

Intercom against customer knowledge base platforms worldwide, by month

Share of searches by month for Zendesk, Freshdesk, GitBook, Help Scout, Intercom. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskFreshdeskGitBookHelp ScoutDocument360HelpjuiceIntercomKnowledgeOwlProProfs Knowledge Base
Oct 202560.9%18.4%10.9%6.8%1.4%1.1%0.12%0.26%0.08%
Nov 202561%18.6%11.2%5.7%1.7%1.3%0.26%0.26%0.08%
Dec 202562%18.9%11.1%4.7%1.4%1.4%0.21%0.21%0.06%
Jan 202665.2%16.3%11.7%4.1%1.2%1.2%0.13%0.23%0.05%
Feb 202667.2%16.8%8.4%4.2%1.5%1.3%0.2%0.29%0.05%
Mar 202670.2%16%7.4%3.6%1.3%1.1%0.19%0.25%0.04%
Apr 202664.3%16.2%9.9%6%1.8%1.2%0.34%0.34%0.06%
May 202671.5%14.7%7.5%3.7%1.1%0.87%0.24%0.24%0.06%
Jun 202666.1%16.6%9.9%5.1%0.99%0.81%0.28%0.22%0.03%
Jul 202665.7%16.5%10.1%5.1%1.2%0.82%0.27%0.27%0.05%
Aug 202665%16.4%10%6.1%1.2%0.77%0.34%0.26%0.04%
Sep 202665.6%20%8.1%4.2%0.97%0.63%0.35%0.22%0.03%

  1. 1.Zendesk

    65.6%

    Held 1st. 301K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  2. 2.Freshdesk

    20%

    Held 2nd. 91.8K estimated branded searches, +47.8% vs prior month. Share +3.6 points.

  3. 3.GitBook

    8.1%

    Held 3rd. 37.1K estimated branded searches, -1.6% vs prior month. Share -1.9 points.

  4. 4.Help Scout

    4.2%

    Held 4th. 19.1K estimated branded searches, -17.2% vs prior month. Share -1.9 points.

  5. 5.Document360

    0.97%

    Held 5th. 4.5K estimated branded searches, +0.45% vs prior month. Share -0.2 points.

  6. 6.Helpjuice

    0.63%

    Held 6th. 2.9K estimated branded searches, -0.34% vs prior month. Share -0.1 points.

  7. 7.Intercom

    0.35%

    Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  8. 8.KnowledgeOwl

    0.22%

    Held 8th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.ProProfs Knowledge Base

    0.03%

    Held 9th. 150 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Intercom and its closest rivals

Every comparison with Intercom

29 comparisons

How has branded search demand for Intercom changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Intercom worldwide rose from 5.7K to 7K.
  • Across the 12 months ending September 2026, Intercom rose from 8th to 7th among customer knowledge base platforms worldwide.

How did search popularity change for customer knowledge base platforms worldwide in September 2026?

6 changes

  1. In September 2026, Freshdesk gained share of searches among customer knowledge base platforms worldwide, from 16.4% to 20%.

  2. In September 2026, Zendesk gained share of searches among customer knowledge base platforms worldwide, from 65% to 65.6%.

  3. In September 2026, Help Scout lost share of searches among customer knowledge base platforms worldwide, from 6.1% to 4.2%.

  4. In September 2026, GitBook lost share of searches among customer knowledge base platforms worldwide, from 10% to 8.1%.

  5. Estimated monthly branded searches for Intercom worldwide rose 122.2% over 12 measured months, from 720 to 1.6K in September 2026.

  6. Estimated monthly branded searches for ProProfs Knowledge Base worldwide fell 69.4% over 12 measured months, from 490 to 150 in September 2026.

How are Intercom’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Intercom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • intercom conversational marketing
  • intercom fin
  • intercom fin ai
  • intercom help desk
  • intercom messenger

Do you work for Intercom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Intercom compete?

Intercom is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business messaging platforms11th of 11<0.01%Show ranking
Omnichannel messaging platforms8th of 100.44%Show ranking
Chatbot builders8th of 100.53%Show ranking
Help desk software7th of 70.23%Show ranking
Customer support platforms6th of 70.83%Show ranking
Omnichannel support platforms6th of 70.94%Show ranking
Customer knowledge base platforms7th of 90.35%Shown above
Live chat platforms9th of 9<0.01%Show ranking
Customer engagement platforms10th of 10<0.01%Show ranking
In app messaging platforms8th of 90.22%Show ranking
Conversational marketing platforms7th of 70.02%Show ranking
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