Drift vs Intercom:Which is more popular by branded search?
In August 2026, Intercom had more branded searches than Drift among live chat software worldwide. Intercom was estimated to have 6K branded searches compared to Drift’s 390, and held an 11.7% Share of Search versus Drift’s 0.76%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Drift or Intercom?
Compare the tools used to chat with website visitors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Intercom, Drift. The figures are in the table below the chart.
View monthly share of search table
| Month | Tidio | Crisp | Intercom | LiveChat | Drift |
|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 9.3% | 7.2% | 11.8% | 1.2% |
| Nov 2025 | 73% | 9.6% | 6% | 10.6% | 0.8% |
| Dec 2025 | 74.4% | 9.6% | 7% | 8% | 0.98% |
| Jan 2026 | 77.6% | 7% | 7.1% | 7.5% | 0.85% |
| Feb 2026 | 68.3% | 6.2% | 7.5% | 17.1% | 0.9% |
| Mar 2026 | 70.2% | 6.1% | 8.7% | 14% | 1.1% |
| Apr 2026 | 76% | 7.1% | 9.8% | 6.4% | 0.68% |
| May 2026 | 70.1% | 6.6% | 13.9% | 8.7% | 0.76% |
| Jun 2026 | 56.9% | 16.3% | 16.3% | 9.8% | 0.61% |
| Jul 2026 | 65.1% | 10.7% | 13.7% | 9.2% | 1.3% |
| Aug 2026 | 57.9% | 20.2% | 11.7% | 9.4% | 0.76% |
| Sep 2026 | — | — | — | — | — |
How has the Drift and Intercom comparison changed over the last 12 months?
3 findings
- Intercom was ahead of Drift in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drift’s estimated Share of Search among live chat software worldwide moved from 1.2% to 0.76%, and its estimated monthly branded searches moved from 880 to 390.
- Across the 11 months ending August 2026, Intercom’s estimated Share of Search among live chat software worldwide moved from 7.2% to 11.7%, and its estimated monthly branded searches moved from 5.5K to 6K.
How did search popularity change for live chat software worldwide in August 2026?
3 changes
In August 2026, Crisp overtook Intercom to rank 2nd among live chat software worldwide, at 20.2%.
In August 2026, Intercom lost estimated Share of Search among live chat software worldwide, from 13.7% to 11.7%.
In August 2026, Drift lost estimated Share of Search among live chat software worldwide, from 1.3% to 0.76%.
How each brand is measured
Brandwave collects information about searches that people make online using Drift’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.