Brandwave

Customer support platforms:Which brands are most popular in search?

In August 2026, Zendesk was the most searched among customer support platforms worldwide, with an estimated 249K branded searches and 65% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zendesk65%
  2. Freshdesk16.2%
  3. Tidio7.7%
  4. Help Scout6%
  5. Crisp2.7%
  6. Intercom1.6%
  7. Gorgias0.84%

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Share of SearchLeaderboard

Compare help desk and customer support platforms for growing service and ecommerce teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among customer support platforms worldwide, by month

Share of Search by month for Zendesk, Freshdesk, Tidio, Help Scout, Crisp. The figures are in the table below the chart.

View monthly share of search table
MonthZendeskFreshdeskTidioHelp ScoutCrispIntercomGorgias
Oct 202562.8%18.8%9%7%1.2%0.92%0.36%
Nov 202562.1%18.6%10.9%5.7%1.4%0.89%0.44%
Dec 202563.9%19.2%9.4%4.8%1.2%0.88%0.65%
Jan 202667.2%16.6%9.7%4.1%0.88%0.89%0.61%
Feb 202667%16.5%9.8%4.1%0.89%1.1%0.68%
Mar 202668.1%15.3%10.5%3.5%0.91%1.3%0.47%
Apr 202662.1%15.4%13.2%5.7%1.2%1.7%0.65%
May 202668.9%14%10%3.6%0.94%2%0.6%
Jun 202665.6%16.3%7.9%5.1%2.3%2.3%0.68%
Jul 202666.5%16.5%8.1%5.1%1.3%1.7%0.86%
Aug 202665%16.2%7.7%6%2.7%1.6%0.84%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Zendesk

    65%

    held 1st · 249K estimated branded searches · -0.04% vs prior month · -1.5 points

  2. 2.Freshdesk

    16.2%

    held 2nd · 62.1K estimated branded searches · +0.49% vs prior month · -0.3 points

  3. 3.Tidio

    7.7%

    held 3rd · 29.7K estimated branded searches · -2% vs prior month · -0.3 points

  4. 4.Help Scout

    6%

    held 4th · 23.1K estimated branded searches · +20.8% vs prior month · +0.9 points

  5. 5.Crisp

    2.7%

    moved from 6th to 5th · 10.4K estimated branded searches · +108% vs prior month · +1.4 points

  6. 6.Intercom

    1.6%

    moved from 5th to 6th · 6K estimated branded searches · -5.5% vs prior month · -0.1 points

  7. 7.Gorgias

    0.84%

    held 7th · 3.2K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among customer support platforms worldwide?

In August 2026, Zendesk was the most searched among customer support platforms worldwide, with an estimated 249K branded searches and 65% estimated Share of Search within this set. Freshdesk is in 2nd place, 48.8 percentage points behind at 16.2% Share of Search.

Global customer support platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Zendesk62.8% → 65%68.9%May 202662.1%Nov 20251st
Freshdesk18.8% → 16.2%19.2%Dec 202514%May 20262nd
Tidio9% → 7.7%13.2%Apr 20267.7%Aug 20263rd
Help Scout7% → 6%7%Oct 20253.5%Mar 20264th
Crisp1.2% → 2.7%2.7%Aug 20260.88%Jan 20265th
Intercom0.92% → 1.6%2.3%Jun 20260.88%Dec 20256th
Gorgias0.36% → 0.84%0.86%Jul 20260.36%Oct 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among customer support platforms worldwide increased from 62.8% to 65%.
  • Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among customer support platforms worldwide decreased from 18.8% to 16.2%.
  • Across the 11 months ending August 2026, Tidio’s estimated Share of Search among customer support platforms worldwide decreased from 9% to 7.7%.
  • Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among customer support platforms worldwide decreased from 7% to 6%.
  • Across the 11 months ending August 2026, Crisp’s estimated Share of Search among customer support platforms worldwide increased from 1.2% to 2.7%.
  • Across the 11 months ending August 2026, Intercom’s estimated Share of Search among customer support platforms worldwide increased from 0.92% to 1.6%.
  • Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among customer support platforms worldwide peaked at 68.9% in May 2026 and was lowest at 62.1% in November 2025.
  • Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among customer support platforms worldwide peaked at 19.2% in December 2025 and was lowest at 14% in May 2026.
  • Across the 11 months ending August 2026, Tidio’s estimated Share of Search among customer support platforms worldwide peaked at 13.2% in April 2026 and was lowest at 7.7% in August 2026.
  • Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among customer support platforms worldwide peaked at 7% in October 2025 and was lowest at 3.5% in March 2026.
  • Across the 11 months ending August 2026, Crisp’s estimated Share of Search among customer support platforms worldwide peaked at 2.7% in August 2026 and was lowest at 0.88% in January 2026.
  • Across the 11 months ending August 2026, Intercom’s estimated Share of Search among customer support platforms worldwide peaked at 2.3% in June 2026 and was lowest at 0.88% in December 2025.
  • Across the 11 months ending August 2026, Gorgias held steady: its estimated Share of Search among customer support platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for customer support platforms worldwide in August 2026?

  1. In August 2026, Crisp overtook Intercom to rank 5th among customer support platforms worldwide, at 2.7%.

  2. In August 2026, Help Scout gained estimated Share of Search among customer support platforms worldwide, from 5.1% to 6%.

  3. In August 2026, Zendesk lost estimated Share of Search among customer support platforms worldwide, from 66.5% to 65%.

  4. Estimated monthly branded searches for Gorgias worldwide rose 49.1% over 11 measured months, from 2.2K to 3.2K in August 2026.

  5. Estimated monthly branded searches for Intercom worldwide rose 10.3% over 11 measured months, from 5.5K to 6K in August 2026.

  6. Estimated monthly branded searches for Tidio worldwide fell 44.5% over 11 measured months, from 53.5K to 29.7K in August 2026.

  7. Estimated monthly branded searches for Freshdesk worldwide fell 44.4% over 11 measured months, from 112K to 62.1K in August 2026.

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