Help Scout vs Zendesk:Which is more popular by branded search?
In August 2026, Zendesk had more branded searches than Help Scout among customer support platforms worldwide. Zendesk was estimated to have 249K branded searches compared to Help Scout’s 23.1K, and held a 65% Share of Search versus Help Scout’s 6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Help Scout or Zendesk?
Compare help desk and customer support platforms for growing service and ecommerce teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zendesk, Help Scout. The figures are in the table below the chart.
View monthly share of search table
| Month | Zendesk | Freshdesk | Tidio | Help Scout | Crisp | Intercom | Gorgias |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 18.8% | 9% | 7% | 1.2% | 0.92% | 0.36% |
| Nov 2025 | 62.1% | 18.6% | 10.9% | 5.7% | 1.4% | 0.89% | 0.44% |
| Dec 2025 | 63.9% | 19.2% | 9.4% | 4.8% | 1.2% | 0.88% | 0.65% |
| Jan 2026 | 67.2% | 16.6% | 9.7% | 4.1% | 0.88% | 0.89% | 0.61% |
| Feb 2026 | 67% | 16.5% | 9.8% | 4.1% | 0.89% | 1.1% | 0.68% |
| Mar 2026 | 68.1% | 15.3% | 10.5% | 3.5% | 0.91% | 1.3% | 0.47% |
| Apr 2026 | 62.1% | 15.4% | 13.2% | 5.7% | 1.2% | 1.7% | 0.65% |
| May 2026 | 68.9% | 14% | 10% | 3.6% | 0.94% | 2% | 0.6% |
| Jun 2026 | 65.6% | 16.3% | 7.9% | 5.1% | 2.3% | 2.3% | 0.68% |
| Jul 2026 | 66.5% | 16.5% | 8.1% | 5.1% | 1.3% | 1.7% | 0.86% |
| Aug 2026 | 65% | 16.2% | 7.7% | 6% | 2.7% | 1.6% | 0.84% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Help Scout and Zendesk comparison changed over the last 12 months?
3 findings
- Zendesk was ahead of Help Scout in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among customer support platforms worldwide moved from 7% to 6%, and its estimated monthly branded searches moved from 41.4K to 23.1K.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among customer support platforms worldwide moved from 62.8% to 65%, and its estimated monthly branded searches moved from 373K to 249K.
How did search popularity change for customer support platforms worldwide in August 2026?
2 changes
In August 2026, Help Scout gained estimated Share of Search among customer support platforms worldwide, from 5.1% to 6%.
In August 2026, Zendesk lost estimated Share of Search among customer support platforms worldwide, from 66.5% to 65%.
How each brand is measured
Brandwave collects information about searches that people make online using Help Scout’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Help Scout
2 branded search terms
- help scout
- help scout beacon
Zendesk
3 branded search terms
- zendesk
- zendesk ai
- zendesk suite
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