Brandwave

Customer.io vs Intercom:Which is more popular?

In September 2026, Customer.io had more branded searches than Intercom among customer engagement platforms worldwide. Customer.io had about 12,300 branded searches, while Intercom had 10. Customer.io made up 2.9% of all customer engagement platform searches we track, and Intercom accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about customer engagement platforms, Intercom appeared in four of the five answers and Customer.io in two. Intercom was mentioned before Customer.io in every answer.

Among customer engagement platforms worldwide in September 2026

Who do people search for more?

Customer.io, about 1227 searches for every 1 for Intercom

Customer.io 12.3K searchesIntercom 10 searches

Who does AI mention more?

Intercom, mentioned in 4 of 5 answers, Customer.io in 2

Intercom in 4 of 5Customer.io in 2 of 5

Who does AI recommend more?

Intercom, named ahead of Customer.io in every answer

Intercom first in 4Customer.io never first

Follow Customer.io vs Intercom and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top customer engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intercom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Customer.io was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Intercom was listed before Customer.io in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braze1st
  2. Intercom2nd
  3. Klaviyo3rd
  4. Customer.io4th
  5. OneSignal–
  6. CleverTap–
  7. MoEngage–
  8. Airship–
  9. Iterable–
  10. Insider–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Braze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klaviyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Customer.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneSignal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoEngage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iterable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Customer.io or Intercom more popular in search?

This chart shows how often people search Google for Customer.io and Intercom by name. Each line represents a brand's share of searches for all ten customer engagement platforms we track, month by month, from English-language searches worldwide.

Customer.io and Intercom among customer engagement platforms worldwide, by month

Share of searches by month for Customer.io, Intercom. The figures are in the table below the chart.

View monthly share of searches table
MonthKlaviyoOneSignalCleverTapMoEngageCustomer.ioBrazeAirshipIterableInsiderIntercom
Oct 202569.7%14.1%5.1%6.1%2.8%1.4%0.45%0.15%0.21%0%
Nov 202570.3%14.2%5.1%6.2%2.3%1.2%0.37%0.13%0.19%<0.01%
Dec 202568.6%14%5%7.4%2.8%1.4%0.42%0.14%0.2%<0.01%
Jan 202670.4%14.3%5.2%5.1%2.8%1.5%0.43%0.16%0.19%<0.01%
Feb 202672.3%12.1%5.3%5.2%2.9%1.4%0.45%0.14%0.16%<0.01%
Mar 202670.3%14.3%5.1%5.1%2.8%1.4%0.58%0.17%0.17%<0.01%
Apr 202670.6%14.3%5.2%5.1%2.8%1.2%0.53%0.14%0.15%<0.01%
May 202671.1%14.1%5.1%5%2.8%1.2%0.48%0.17%0.11%<0.01%
Jun 202669.9%13.8%5.1%6.2%2.8%1.3%0.56%0.15%0.11%<0.01%
Jul 202671.4%13.3%5.2%5.2%2.9%1.2%0.48%0.15%0.1%0%
Aug 202671.5%13.3%5.2%5.2%2.9%1.3%0.37%0.13%0.09%<0.01%
Sep 202671.4%13.3%5.2%5.2%2.9%1.3%0.39%0.13%0.08%<0.01%

How has the Customer.io and Intercom comparison changed over the last 12 months?

3 findings

How did search popularity change for customer engagement platforms worldwide in September 2026?

0 changes

Neither Customer.io nor Intercom moved beyond provider rounding among customer engagement platforms in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Customer.io’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Customer.io

6 branded search terms

  • customer io
  • customer io crm
  • customer io email
  • customer io sms
  • customer io whatsapp
  • Customer.io

Intercom

1 branded search term

  • intercom conversational marketing

How the Brand Demand Index is measured

Other head-to-heads among customer engagement platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free