Gladly vs Intercom:Which is more popular?
In September 2026, Intercom had more branded searches than Gladly among omnichannel support platforms worldwide. Intercom had about 5,440 branded searches, while Gladly had 30. Intercom made up 0.94% of all omnichannel support platform searches we track, and Gladly accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about omnichannel support platforms, Intercom appeared in four of the five answers and Gladly in none.
Who do people search for more?
Intercom, about 181 searches for every 1 for Gladly
Who does AI mention more?
Intercom, mentioned in 4 of 5 answers, Gladly in 0
Who does AI recommend more?
Intercom, the only one of the two named
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Top omnichannel support platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Intercom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gladly did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Freshdesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salesforce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gorgias1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kustomer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gladly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about omnichannel support platforms
5 answers
Asked ChatGPT
“Which omnichannel support platform should I use?”
Asked ChatGPT
“What are the best omnichannel support platforms?”
Asked ChatGPT
“What's the best omnichannel support platform for customer support?”
Searched Google, AI Overview
“customer support software”
Searched Google, AI Overview
“help desk software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gladly or Intercom more popular in search?
This chart shows how often people search Google for Gladly and Intercom by name. Each line represents a brand's share of searches for all seven omnichannel support platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Intercom, Gladly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | Gorgias | Freshdesk | Kustomer | Salesforce | Intercom | Gladly |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 28.3% | 15.7% | 1.4% | 1.4% | 0.7% | <0.01% |
| Nov 2025 | 46.1% | 37.1% | 13.8% | 1.2% | 1.2% | 0.55% | <0.01% |
| Dec 2025 | 49.7% | 32.7% | 14.9% | 1.1% | 1% | 0.6% | <0.01% |
| Jan 2026 | 54.3% | 29.3% | 13.4% | 1.2% | 1.2% | 0.64% | <0.01% |
| Feb 2026 | 54.2% | 29.1% | 13.3% | 1.2% | 1.4% | 0.76% | <0.01% |
| Mar 2026 | 57.8% | 25.5% | 13% | 1.3% | 1.5% | 1% | <0.01% |
| Apr 2026 | 50.5% | 33.2% | 12.5% | 1.3% | 1.3% | 1.2% | <0.01% |
| May 2026 | 55.2% | 29.8% | 11.2% | 1.2% | 1.2% | 1.5% | <0.01% |
| Jun 2026 | 53.7% | 29% | 13.3% | 1.2% | 1.1% | 1.7% | <0.01% |
| Jul 2026 | 46.9% | 37.8% | 11.6% | 1.2% | 1.4% | 1.1% | <0.01% |
| Aug 2026 | 50.4% | 33.4% | 12.6% | 1.3% | 1.3% | 1.1% | <0.01% |
| Sep 2026 | 52.5% | 28.5% | 15.9% | 1.1% | 1.1% | 0.94% | <0.01% |
How has the Gladly and Intercom comparison changed over the last 12 months?
3 findings
- Intercom was ahead of Gladly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gladly’s share of searches among omnichannel support platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 12 months ending September 2026, Intercom’s share of searches among omnichannel support platforms worldwide moved from 0.7% to 0.94%, and its estimated monthly branded searches moved from 5K to 5.4K.
How did search popularity change for omnichannel support platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Gladly worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gladly’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among omnichannel support platforms
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