GitBook vs Intercom:Which is searched more?
In September 2026, GitBook had more branded searches than Intercom among customer knowledge base platforms worldwide. GitBook had about 37,100 branded searches, while Intercom had 1,600. GitBook made up 8.1% of all customer knowledge base platform searches we track, and Intercom accounted for 0.35%. These are worldwide searches for English-language branded terms.
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Is GitBook or Intercom more popular in search?
Compare services and tools used to publish and manage customer-facing documentation and knowledge bases. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for GitBook, Intercom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | Freshdesk | GitBook | Help Scout | Document360 | Helpjuice | Intercom | KnowledgeOwl | ProProfs Knowledge Base |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 18.4% | 10.9% | 6.8% | 1.4% | 1.1% | 0.12% | 0.26% | 0.08% |
| Nov 2025 | 61% | 18.6% | 11.2% | 5.7% | 1.7% | 1.3% | 0.26% | 0.26% | 0.08% |
| Dec 2025 | 62% | 18.9% | 11.1% | 4.7% | 1.4% | 1.4% | 0.21% | 0.21% | 0.06% |
| Jan 2026 | 65.2% | 16.3% | 11.7% | 4.1% | 1.2% | 1.2% | 0.13% | 0.23% | 0.05% |
| Feb 2026 | 67.2% | 16.8% | 8.4% | 4.2% | 1.5% | 1.3% | 0.2% | 0.29% | 0.05% |
| Mar 2026 | 70.2% | 16% | 7.4% | 3.6% | 1.3% | 1.1% | 0.19% | 0.25% | 0.04% |
| Apr 2026 | 64.3% | 16.2% | 9.9% | 6% | 1.8% | 1.2% | 0.34% | 0.34% | 0.06% |
| May 2026 | 71.5% | 14.7% | 7.5% | 3.7% | 1.1% | 0.87% | 0.24% | 0.24% | 0.06% |
| Jun 2026 | 66.1% | 16.6% | 9.9% | 5.1% | 0.99% | 0.81% | 0.28% | 0.22% | 0.03% |
| Jul 2026 | 65.7% | 16.5% | 10.1% | 5.1% | 1.2% | 0.82% | 0.27% | 0.27% | 0.05% |
| Aug 2026 | 65% | 16.4% | 10% | 6.1% | 1.2% | 0.77% | 0.34% | 0.26% | 0.04% |
| Sep 2026 | 65.6% | 20% | 8.1% | 4.2% | 0.97% | 0.63% | 0.35% | 0.22% | 0.03% |
How has the GitBook and Intercom comparison changed over the last 12 months?
3 findings
- GitBook was ahead of Intercom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GitBook’s share of searches among customer knowledge base platforms worldwide moved from 10.9% to 8.1%, and its estimated monthly branded searches moved from 66.2K to 37.1K.
- Across the 12 months ending September 2026, Intercom’s share of searches among customer knowledge base platforms worldwide moved from 0.12% to 0.35%, and its estimated monthly branded searches moved from 720 to 1.6K.
How did search popularity change for customer knowledge base platforms worldwide in September 2026?
2 changes
In September 2026, GitBook lost share of searches among customer knowledge base platforms worldwide, from 10% to 8.1%.
Estimated monthly branded searches for Intercom worldwide rose 122.2% over 12 measured months, from 720 to 1.6K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using GitBook’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among customer knowledge base platforms
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