Document360 vs GitBook:Which is more popular by branded search?
In August 2026, GitBook had more branded searches than Document360 among customer knowledge base platforms worldwide. GitBook was estimated to have 37.9K branded searches compared to Document360’s 4.5K, and held an 81.5% Share of Search versus Document360’s 9.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Document360 or GitBook?
Compare services and tools used to publish and manage customer-facing documentation and knowledge bases. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GitBook, Document360. The figures are in the table below the chart.
View monthly share of search table
| Month | GitBook | Document360 | Helpjuice | KnowledgeOwl | ProProfs Knowledge Base |
|---|---|---|---|---|---|
| Oct 2025 | 79.6% | 9.9% | 8% | 1.9% | 0.6% |
| Nov 2025 | 76.9% | 11.4% | 9.3% | 1.8% | 0.57% |
| Dec 2025 | 78.7% | 9.7% | 9.7% | 1.5% | 0.41% |
| Jan 2026 | 81.6% | 8.2% | 8.2% | 1.6% | 0.34% |
| Feb 2026 | 72.6% | 12.9% | 11.6% | 2.5% | 0.42% |
| Mar 2026 | 73.7% | 12.7% | 10.7% | 2.5% | 0.42% |
| Apr 2026 | 74.8% | 13.3% | 8.9% | 2.6% | 0.45% |
| May 2026 | 77.1% | 10.9% | 8.9% | 2.4% | 0.68% |
| Jun 2026 | 82.8% | 8.2% | 6.8% | 1.8% | 0.27% |
| Jul 2026 | 81.1% | 9.6% | 6.7% | 2.1% | 0.41% |
| Aug 2026 | 81.5% | 9.6% | 6.4% | 2.2% | 0.34% |
| Sep 2026 | — | — | — | — | — |
How has the Document360 and GitBook comparison changed over the last 12 months?
3 findings
- GitBook was ahead of Document360 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Document360’s estimated Share of Search among customer knowledge base platforms worldwide moved from 9.9% to 9.6%, and its estimated monthly branded searches moved from 8.2K to 4.5K.
- Across the 11 months ending August 2026, GitBook’s estimated Share of Search among customer knowledge base platforms worldwide moved from 79.6% to 81.5%, and its estimated monthly branded searches moved from 66.3K to 37.9K.
How did search popularity change for customer knowledge base platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Document360 worldwide fell 45.7% over 11 measured months, from 8.2K to 4.5K in August 2026.
Estimated monthly branded searches for GitBook worldwide fell 42.9% over 11 measured months, from 66.3K to 37.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Document360’s and GitBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Document360
4 branded search terms
- document360
- document360 com
- document360 documentation
- document360 knowledge base
GitBook
5 branded search terms
- git book
- gitbook
- gitbook app
- gitbook com
- gitbook documentation
Put your own brand in this comparison
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