Insider vs Nosto:Which is more popular?
In September 2026, Nosto had more branded searches than Insider among ecommerce personalization platforms worldwide. Nosto had about 6,670 branded searches, while Insider had 170. Nosto made up 9.2% of all ecommerce personalization platform searches we track, and Insider accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about ecommerce personalization platforms, Nosto appeared in four of the five answers and Insider in three. Nosto was mentioned before Insider in four out of five answers.
Who do people search for more?
Nosto, about 39 searches for every 1 for Insider
Who does AI mention more?
Nosto, mentioned in 4 of 5 answers, Insider in 3
Who does AI recommend more?
Nosto, named ahead of Insider in 4 of 5 answers
Follow Insider vs Nosto and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ecommerce personalization platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nosto was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Insider was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nosto was listed before Insider in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bloomreach1st- Nosto2nd
Dynamic Yield3rd
Insider4th
Rebuy5th
Algolia6th
Recombee–
Clerk.io–
LimeSpot–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bloomreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nosto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dynamic Yield4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Insider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Algolia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rebuy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Recombee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clerk.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LimeSpot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce personalization platforms
5 answers
Asked ChatGPT
“Which ecommerce personalization platform should I use?”
Asked ChatGPT
“What are the best ecommerce personalization platforms?”
Asked ChatGPT
“What's the best ecommerce personalization platform for personalised shopping?”
Searched Google, AI Overview
“ecommerce personalization platform”
Searched Google, AI Overview
“best personalization software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Insider or Nosto more popular in search?
This chart shows how often people search Google for Insider and Nosto by name. Each line represents a brand's share of searches for all nine ecommerce personalization platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Nosto, Insider. The figures are in the table below the chart.
View monthly share of searches table
| Month | Algolia | Bloomreach | Nosto | Dynamic Yield | Recombee | Rebuy | Clerk.io | LimeSpot | Insider |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 21.2% | 7.9% | 7.8% | 2.2% | 1% | 0.84% | 0.64% | 0.46% |
| Nov 2025 | 60.9% | 18.2% | 8.3% | 8.2% | 2% | 0.73% | 0.73% | 0.54% | 0.48% |
| Dec 2025 | 60.5% | 18.1% | 10% | 6.6% | 1.9% | 0.72% | 0.88% | 0.66% | 0.58% |
| Jan 2026 | 59.2% | 21.6% | 8.1% | 6.5% | 1.9% | 0.86% | 0.86% | 0.53% | 0.47% |
| Feb 2026 | 54.6% | 24.4% | 9% | 7.3% | 1.8% | 0.97% | 0.97% | 0.58% | 0.43% |
| Mar 2026 | 57.3% | 21% | 7.8% | 9.4% | 1.9% | 0.83% | 0.83% | 0.53% | 0.45% |
| Apr 2026 | 59.3% | 21.7% | 8% | 6.5% | 1.9% | 0.71% | 0.86% | 0.53% | 0.38% |
| May 2026 | 57.4% | 21% | 9.5% | 7.7% | 1.8% | 0.84% | 0.84% | 0.6% | 0.3% |
| Jun 2026 | 57.6% | 21.1% | 9.5% | 7.7% | 1.4% | 0.84% | 0.84% | 0.6% | 0.37% |
| Jul 2026 | 58.8% | 21.5% | 9.7% | 6.4% | 1.5% | 0.7% | 0.7% | 0.41% | 0.3% |
| Aug 2026 | 58.8% | 21.5% | 9.7% | 6.4% | 1.5% | 0.7% | 0.7% | 0.49% | 0.25% |
| Sep 2026 | 56.1% | 25.1% | 9.2% | 6.1% | 1.4% | 0.82% | 0.66% | 0.37% | 0.24% |
How has the Insider and Nosto comparison changed over the last 12 months?
3 findings
- Nosto was ahead of Insider in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Insider’s share of searches among ecommerce personalization platforms worldwide moved from 0.46% to 0.24%, and its estimated monthly branded searches moved from 390 to 170.
- Across the 12 months ending September 2026, Nosto’s share of searches among ecommerce personalization platforms worldwide moved from 7.9% to 9.2%, and its estimated monthly branded searches moved from 6.8K to 6.7K.
How did search popularity change for ecommerce personalization platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Insider worldwide fell 56.4% over 12 measured months, from 390 to 170 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Insider’s and Nosto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ecommerce personalization platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.