Brandwave

How popular isInsider?

In September 2026, people searched for Insider by name about 360 times worldwide, a 60.4% decrease from the previous year. These searches made up 0.24% of all global ecommerce personalization platform searches, placing Insider ninth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about ecommerce personalization platforms, Insider appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Insider is the ninth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. AlgoliaShare of searches 56.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. BloomreachShare of searches 25.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. NostoShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Dynamic YieldShare of searches 6.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. InsiderShare of searches 0.24%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top ecommerce personalization platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Insider was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Insider is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bloomreach1st
  2. Nosto2nd
  3. Dynamic Yield3rd
  4. Insider4th
  5. Rebuy5th
  6. Algolia6th
  7. Recombee–
  8. Clerk.io–
  9. LimeSpot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bloomreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nosto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamic Yield4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Algolia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rebuy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Recombee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clerk.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LimeSpot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce personalization platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which ecommerce personalization platforms compete with Insider?

Insider against ecommerce personalization platforms worldwide, by month

Share of searches by month for Algolia, Bloomreach, Nosto, Dynamic Yield, Insider. The figures are in the table below the chart.

View monthly share of searches table
MonthAlgoliaBloomreachNostoDynamic YieldRecombeeRebuyClerk.ioLimeSpotInsider
Oct 202557.9%21.2%7.9%7.8%2.2%1%0.84%0.64%0.46%
Nov 202560.9%18.2%8.3%8.2%2%0.73%0.73%0.54%0.48%
Dec 202560.5%18.1%10%6.6%1.9%0.72%0.88%0.66%0.58%
Jan 202659.2%21.6%8.1%6.5%1.9%0.86%0.86%0.53%0.47%
Feb 202654.6%24.4%9%7.3%1.8%0.97%0.97%0.58%0.43%
Mar 202657.3%21%7.8%9.4%1.9%0.83%0.83%0.53%0.45%
Apr 202659.3%21.7%8%6.5%1.9%0.71%0.86%0.53%0.38%
May 202657.4%21%9.5%7.7%1.8%0.84%0.84%0.6%0.3%
Jun 202657.6%21.1%9.5%7.7%1.4%0.84%0.84%0.6%0.37%
Jul 202658.8%21.5%9.7%6.4%1.5%0.7%0.7%0.41%0.3%
Aug 202658.8%21.5%9.7%6.4%1.5%0.7%0.7%0.49%0.25%
Sep 202656.1%25.1%9.2%6.1%1.4%0.82%0.66%0.37%0.24%

  1. 1.Algolia

    56.1%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Bloomreach

    25.1%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +3.6 points.

  3. 3.Nosto

    9.2%

    Held 3rd. 6.7K estimated branded searches, -0.3% vs prior month. Share -0.5 points.

  4. 4.Dynamic Yield

    6.1%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Recombee

    1.4%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Rebuy

    0.82%

    Moved from 7th to 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.

  7. 7.Clerk.io

    0.66%

    Moved from 6th to 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.LimeSpot

    0.37%

    Held 8th. 270 estimated branded searches, -20.6% vs prior month. Share -0.1 points.

  9. 9.Insider

    0.24%

    Held 9th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Insider and its closest rivals

Every comparison with Insider

22 comparisons

How has branded search demand for Insider changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Insider worldwide fell from 910 to 360.
  • Across the 12 months ending September 2026, Insider’s share of searches among ecommerce personalization platforms worldwide held steady, from 0.46% to 0.24%.

How did search popularity change for ecommerce personalization platforms worldwide in September 2026?

6 changes

  1. In September 2026, Bloomreach gained share of searches among ecommerce personalization platforms worldwide, from 21.5% to 25.1%.

  2. In September 2026, Algolia lost share of searches among ecommerce personalization platforms worldwide, from 58.8% to 56.1%.

  3. Dynamic Yield’s share of searches among ecommerce personalization platforms worldwide has lost ground for 3 months in a row, from 7.7% to 6.1% in September 2026.

  4. In September 2026, Rebuy rose from 7th to 6th among ecommerce personalization platforms worldwide.

  5. In September 2026, Clerk.io fell from 6th to 7th among ecommerce personalization platforms worldwide.

  6. Estimated monthly branded searches for Insider worldwide fell 56.4% over 12 measured months, from 390 to 170 in September 2026.

How are Insider’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Insider’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • insider cdp
  • insider customer engagement
  • insider marketing

Do you work for Insider? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Insider compete?

Insider is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Customer engagement platforms9th of 100.08%Show ranking
Customer marketing platforms6th of 60.09%Show ranking
Personalisation platforms9th of 90.05%Show ranking
Ecommerce personalization platforms9th of 90.24%Shown above
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