Insider vs Salesforce Personalization:Which is searched more?
In September 2026, Salesforce Personalization had more branded searches than Insider among personalisation platforms worldwide. Salesforce Personalization had about 720 branded searches, while Insider had 170. Salesforce Personalization made up 0.21% of all personalisation platform searches we track, and Insider accounted for 0.05%. These are worldwide searches for English-language branded terms.
Follow Insider vs Salesforce Personalization and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Insider or Salesforce Personalization more popular in search?
Compare the personalisation platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Salesforce Personalization, Insider. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Algolia | Bloomreach | Sitecore | Coveo | Dynamic Yield | Adobe Target | Salesforce Personalization | Insider |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 13.4% | 4.9% | 7.3% | 4% | 1.8% | 1.8% | 0.24% | 0.11% |
| Nov 2025 | 68.9% | 13.9% | 4.1% | 6.2% | 3.4% | 1.9% | 1.2% | 0.25% | 0.11% |
| Dec 2025 | 72.8% | 12% | 3.6% | 5.4% | 3.6% | 1.3% | 1.1% | 0.17% | 0.12% |
| Jan 2026 | 72.2% | 11.9% | 4.3% | 5.3% | 3.6% | 1.3% | 1.1% | 0.21% | 0.09% |
| Feb 2026 | 70.1% | 11.5% | 5.2% | 6.3% | 3.5% | 1.5% | 1.5% | 0.25% | 0.09% |
| Mar 2026 | 67.3% | 13.5% | 5% | 6.1% | 4.1% | 2.2% | 1.5% | 0.24% | 0.11% |
| Apr 2026 | 68.6% | 13.8% | 5% | 6.2% | 3.4% | 1.5% | 1.2% | 0.2% | 0.09% |
| May 2026 | 72% | 11.9% | 4.3% | 5.3% | 3.6% | 1.6% | 1.1% | 0.21% | 0.06% |
| Jun 2026 | 71.2% | 11.7% | 4.3% | 6.4% | 3.5% | 1.6% | 1% | 0.21% | 0.08% |
| Jul 2026 | 71.7% | 11.8% | 4.3% | 5.3% | 4.3% | 1.3% | 1% | 0.21% | 0.06% |
| Aug 2026 | 72.7% | 12% | 4.4% | 5.4% | 2.9% | 1.3% | 1.1% | 0.21% | 0.05% |
| Sep 2026 | 71% | 11.7% | 5.2% | 5.2% | 4.3% | 1.3% | 1% | 0.21% | 0.05% |
How has the Insider and Salesforce Personalization comparison changed over the last 12 months?
3 findings
- Salesforce Personalization was ahead of Insider in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Insider’s share of searches among personalisation platforms worldwide moved from 0.11% to 0.05%, and its estimated monthly branded searches moved from 390 to 170.
- Across the 12 months ending September 2026, Salesforce Personalization’s share of searches among personalisation platforms worldwide moved from 0.24% to 0.21%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for personalisation platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Insider worldwide fell 56.4% over 12 measured months, from 390 to 170 in September 2026.
Estimated monthly branded searches for Salesforce Personalization worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Insider’s and Salesforce Personalization’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Insider
1 branded search term
- insider cdp
Salesforce Personalization
1 branded search term
- salesforce personalization
Other head-to-heads among personalisation platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.