Bloomreach vs Optimizely:Which is more popular?
In September 2026, Optimizely had more branded searches than Bloomreach among personalisation platforms worldwide. Optimizely had about 246,000 branded searches, while Bloomreach had 18,100. Optimizely made up 71% of all personalisation platform searches we track, and Bloomreach accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about personalisation platforms, Bloomreach appeared in all five answers and Optimizely in four. Optimizely was mentioned before Bloomreach in three out of four answers.
Who do people search for more?
Optimizely, about 14 searches for every 1 for Bloomreach
Who does AI mention more?
Bloomreach, mentioned in every answer we collected
Who does AI recommend more?
Optimizely, named ahead of Bloomreach in 3 of 4 answers
Follow Bloomreach vs Optimizely and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top personalisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bloomreach appeared in all five answers. Optimizely was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Optimizely was listed before Bloomreach in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bloomreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Optimizely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dynamic Yield3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salesforce Personalization3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Target2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Algolia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coveo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personalisation platforms
5 answers
Asked ChatGPT
“Which personalisation platform should I use?”
Asked ChatGPT
“What are the best personalisation platforms?”
Asked ChatGPT
“What's the best personalisation platform for a retail team?”
Searched Google, AI Overview
“personalisation platform”
Searched Google, AI Overview
“website personalisation software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bloomreach or Optimizely more popular in search?
This chart shows how often people search Google for Bloomreach and Optimizely by name. Each line represents a brand's share of searches for all nine personalisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Optimizely, Bloomreach. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Algolia | Bloomreach | Sitecore | Coveo | Dynamic Yield | Adobe Target | Salesforce Personalization | Insider |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 13.4% | 4.9% | 7.3% | 4% | 1.8% | 1.8% | 0.24% | 0.11% |
| Nov 2025 | 68.9% | 13.9% | 4.1% | 6.2% | 3.4% | 1.9% | 1.2% | 0.25% | 0.11% |
| Dec 2025 | 72.8% | 12% | 3.6% | 5.4% | 3.6% | 1.3% | 1.1% | 0.17% | 0.12% |
| Jan 2026 | 72.2% | 11.9% | 4.3% | 5.3% | 3.6% | 1.3% | 1.1% | 0.21% | 0.09% |
| Feb 2026 | 70.1% | 11.5% | 5.2% | 6.3% | 3.5% | 1.5% | 1.5% | 0.25% | 0.09% |
| Mar 2026 | 67.3% | 13.5% | 5% | 6.1% | 4.1% | 2.2% | 1.5% | 0.24% | 0.11% |
| Apr 2026 | 68.6% | 13.8% | 5% | 6.2% | 3.4% | 1.5% | 1.2% | 0.2% | 0.09% |
| May 2026 | 72% | 11.9% | 4.3% | 5.3% | 3.6% | 1.6% | 1.1% | 0.21% | 0.06% |
| Jun 2026 | 71.2% | 11.7% | 4.3% | 6.4% | 3.5% | 1.6% | 1% | 0.21% | 0.08% |
| Jul 2026 | 71.7% | 11.8% | 4.3% | 5.3% | 4.3% | 1.3% | 1% | 0.21% | 0.06% |
| Aug 2026 | 72.7% | 12% | 4.4% | 5.4% | 2.9% | 1.3% | 1.1% | 0.21% | 0.05% |
| Sep 2026 | 71% | 11.7% | 5.2% | 5.2% | 4.3% | 1.3% | 1% | 0.21% | 0.05% |
How has the Bloomreach and Optimizely comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of Bloomreach in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bloomreach’s share of searches among personalisation platforms worldwide moved from 4.9% to 5.2%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Optimizely’s share of searches among personalisation platforms worldwide moved from 66.5% to 71%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for personalisation platforms worldwide in September 2026?
2 changes
In September 2026, Bloomreach overtook Sitecore to rank 3rd among personalisation platforms worldwide, with 5.2% of the searches.
In September 2026, Optimizely lost share of searches among personalisation platforms worldwide, from 72.7% to 71%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bloomreach’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bloomreach
1 branded search term
- bloomreach
Optimizely
1 branded search term
- optimizely
Other head-to-heads among personalisation platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.