CleverTap vs Insider:Which is more popular by branded search?
In August 2026, CleverTap had more branded searches than Insider among customer engagement platforms worldwide. CleverTap was estimated to have 45.1K branded searches compared to Insider’s 170, and held a 7.8% Share of Search versus Insider’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CleverTap or Insider?
Compare the platforms used to message customers across channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CleverTap, Insider. The figures are in the table below the chart.
View monthly share of search table
| Month | Klaviyo | Braze | OneSignal | CleverTap | MoEngage | Customer.io | Airship | Iterable | Insider |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 18.8% | 10.5% | 7.3% | 8.9% | 2.1% | 0.42% | 0.16% | 0.06% |
| Nov 2025 | 51.9% | 18.9% | 10.5% | 7.4% | 9% | 1.8% | 0.36% | 0.14% | 0.06% |
| Dec 2025 | 50.5% | 18.6% | 10.4% | 7.2% | 10.6% | 2.1% | 0.39% | 0.16% | 0.08% |
| Jan 2026 | 52.3% | 19.2% | 10.8% | 7.5% | 7.4% | 2.2% | 0.39% | 0.17% | 0.06% |
| Feb 2026 | 53.4% | 19.5% | 9.1% | 7.6% | 7.6% | 2.2% | 0.47% | 0.14% | 0.05% |
| Mar 2026 | 52.4% | 19.1% | 10.8% | 7.4% | 7.4% | 2.1% | 0.61% | 0.18% | 0.06% |
| Apr 2026 | 52.4% | 19.1% | 10.7% | 7.4% | 7.4% | 2.2% | 0.58% | 0.15% | 0.05% |
| May 2026 | 53% | 18.8% | 10.6% | 7.3% | 7.3% | 2.1% | 0.55% | 0.17% | 0.03% |
| Jun 2026 | 51.6% | 18.8% | 10.4% | 7.4% | 8.9% | 2.1% | 0.65% | 0.16% | 0.04% |
| Jul 2026 | 54.5% | 16.5% | 10.5% | 7.8% | 7.8% | 2.2% | 0.54% | 0.15% | 0.04% |
| Aug 2026 | 54.7% | 16.5% | 10.4% | 7.8% | 7.8% | 2.2% | 0.38% | 0.14% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the CleverTap and Insider comparison changed over the last 12 months?
3 findings
- CleverTap was ahead of Insider in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among customer engagement platforms worldwide moved from 7.3% to 7.8%, and its estimated monthly branded searches moved from 45.3K to 45.1K.
- Across the 11 months ending August 2026, Insider’s estimated Share of Search among customer engagement platforms worldwide moved from 0.06% to 0.03%, and its estimated monthly branded searches moved from 390 to 170.
How did search popularity change for customer engagement platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Insider worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CleverTap’s and Insider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CleverTap
18 branded search terms
- clever tap
- clever tap pricing
- CleverTap
- clevertap analytics
- clevertap app
- clevertap campaign
- clevertap com
- clevertap crm
- clevertap demo
- clevertap email
- clevertap for startups
- clevertap in app notifications
- clevertap notifications
- clevertap pricing
- clevertap push notifications
- clevertap tool
- clevertap web
- clevertap whatsapp
Insider
1 branded search term
- insider cdp
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