Brandwave

ActiveCampaign vs Insider:Which is more popular?

In September 2026, ActiveCampaign had more branded searches than Insider among customer marketing platforms worldwide. ActiveCampaign had about 60,500 branded searches, while Insider had 360. ActiveCampaign made up 15.7% of all customer marketing platform searches we track, and Insider accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about customer marketing platforms, ActiveCampaign appeared in two of the five answers and Insider in none.

Among customer marketing platforms worldwide in September 2026

Who do people search for more?

ActiveCampaign, about 168 searches for every 1 for Insider

ActiveCampaign 60.5K searchesInsider 360 searches

Who does AI mention more?

ActiveCampaign, mentioned in 2 of 5 answers, Insider in 0

ActiveCampaign in 2 of 5Insider in 0 of 5

Who does AI recommend more?

ActiveCampaign, the only one of the two named

ActiveCampaign first in 2Insider never named

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Top customer marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ActiveCampaign was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Insider did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klaviyo1st
  2. Customer.io2nd
  3. Braze3rd
  4. Iterable4th
  5. ActiveCampaign5th
  6. Insider–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Customer.io4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iterable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveCampaign2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ActiveCampaign or Insider more popular in search?

This chart shows how often people search Google for ActiveCampaign and Insider by name. Each line represents a brand's share of searches for all six customer marketing platforms we track, month by month, from English-language searches worldwide.

ActiveCampaign and Insider among customer marketing platforms worldwide, by month

Share of searches by month for ActiveCampaign, Insider. The figures are in the table below the chart.

View monthly share of searches table
MonthKlaviyoActiveCampaignCustomer.ioBrazeIterableInsider
Oct 202570.7%25.1%2.8%1%0.15%0.21%
Nov 202574.5%21.8%2.4%0.9%0.13%0.2%
Dec 202574%21.7%3%0.97%0.15%0.22%
Jan 202674%21.7%3%1%0.17%0.19%
Feb 202674.1%21.7%3%0.92%0.14%0.16%
Mar 202674.1%21.6%3%0.95%0.18%0.18%
Apr 202677.3%18.4%3.1%0.83%0.15%0.16%
May 202677.8%18.1%3%0.8%0.18%0.12%
Jun 202677.3%18.5%3.1%0.85%0.17%0.12%
Jul 202679.9%15.7%3.2%0.86%0.17%0.12%
Aug 202680.1%15.7%3.2%0.77%0.15%0.1%
Sep 202680%15.7%3.2%0.85%0.15%0.09%

How has the ActiveCampaign and Insider comparison changed over the last 12 months?

3 findings

How did search popularity change for customer marketing platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Insider worldwide fell 60.4% over 12 measured months, from 910 to 360 in September 2026.

  2. Estimated monthly branded searches for ActiveCampaign worldwide fell 45% over 12 measured months, from 110K to 60.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ActiveCampaign’s and Insider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ActiveCampaign

1 branded search term

  • activecampaign

Insider

3 branded search terms

  • insider cdp
  • insider customer engagement
  • insider marketing

How the Brand Demand Index is measured

Other head-to-heads among customer marketing platforms

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