Brandwave

How popular isActiveCampaign?

In September 2026, people searched for ActiveCampaign by name about 60,700 times worldwide, a 44.9% decrease from the previous year. These searches made up 15.7% of all global customer marketing platform searches, placing ActiveCampaign second out of six platforms. When we asked both ChatGPT and Google AI Overviews about customer marketing platforms, ActiveCampaign appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

ActiveCampaign is the second most searched of 6 competitors and the fifth most recommended in AI answers.

  1. KlaviyoShare of searches 80%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. ActiveCampaignShare of searches 15.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Customer.ioShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. BrazeShare of searches 0.85%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. IterableShare of searches 0.15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top customer marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ActiveCampaign was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ActiveCampaign is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klaviyo1st
  2. Customer.io2nd
  3. Braze3rd
  4. Iterable4th
  5. ActiveCampaign5th
  6. Insider–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Customer.io4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iterable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveCampaign2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which customer marketing platforms compete with ActiveCampaign?

ActiveCampaign against customer marketing platforms worldwide, by month

Share of searches by month for Klaviyo, ActiveCampaign, Customer.io. The figures are in the table below the chart.

View monthly share of searches table
MonthKlaviyoActiveCampaignCustomer.ioBrazeIterableInsider
Oct 202570.7%25.1%2.8%1%0.15%0.21%
Nov 202574.5%21.8%2.4%0.9%0.13%0.2%
Dec 202574%21.7%3%0.97%0.15%0.22%
Jan 202674%21.7%3%1%0.17%0.19%
Feb 202674.1%21.7%3%0.92%0.14%0.16%
Mar 202674.1%21.6%3%0.95%0.18%0.18%
Apr 202677.3%18.4%3.1%0.83%0.15%0.16%
May 202677.8%18.1%3%0.8%0.18%0.12%
Jun 202677.3%18.5%3.1%0.85%0.17%0.12%
Jul 202679.9%15.7%3.2%0.86%0.17%0.12%
Aug 202680.1%15.7%3.2%0.77%0.15%0.1%
Sep 202680%15.7%3.2%0.85%0.15%0.09%

  1. 1.Klaviyo

    80%

    Held 1st. 307K estimated branded searches, -0.12% vs prior month. Share -0.1 points.

  2. 2.ActiveCampaign

    15.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Customer.io

    3.2%

    Held 3rd. 12.3K estimated branded searches, -0.08% vs prior month. Share 0 points.

  4. 4.Braze

    0.85%

    Held 4th. 3.3K estimated branded searches, +9.8% vs prior month. Share +0.1 points.

  5. 5.Iterable

    0.15%

    Held 5th. 560 estimated branded searches, -1.8% vs prior month. Share 0 points.

  6. 6.Insider

    0.09%

    Held 6th. 360 estimated branded searches, -10% vs prior month. Share 0 points.

Compare popularity between ActiveCampaign and its closest rivals

Every comparison with ActiveCampaign

16 comparisons

How has branded search demand for ActiveCampaign changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ActiveCampaign worldwide fell from 110K to 60.7K.
  • Across the 12 months ending September 2026, ActiveCampaign’s share of searches among customer marketing platforms worldwide decreased from 25.1% to 15.7%.
  • Across the 12 months ending September 2026, ActiveCampaign’s share of searches among customer marketing platforms worldwide peaked at 25.1% in October 2025 and was lowest at 15.7% in July 2026.

How did search popularity change for customer marketing platforms worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Insider worldwide fell 60.4% over 12 measured months, from 910 to 360 in September 2026.

  2. Estimated monthly branded searches for ActiveCampaign worldwide fell 45% over 12 measured months, from 110K to 60.5K in September 2026.

  3. Estimated monthly branded searches for Braze worldwide fell 27.3% over 12 measured months, from 4.5K to 3.3K in September 2026.

  4. Estimated monthly branded searches for Iterable worldwide fell 16.4% over 12 measured months, from 670 to 560 in September 2026.

How are ActiveCampaign’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ActiveCampaign’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • activecampaign
  • activecampaign email automation
  • activecampaign marketing automation

Do you work for ActiveCampaign? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ActiveCampaign compete?

ActiveCampaign is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Campaign management platforms5th of 81.5%Show ranking
Email marketing platforms6th of 81.9%Show ranking
Marketing automation platforms4th of 72.2%Show ranking
Customer marketing platforms2nd of 615.7%Shown above
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