ActiveCampaign vs Klaviyo:Which is searched more?
In September 2026, Klaviyo had more branded searches than ActiveCampaign among customer marketing platforms worldwide. Klaviyo had about 307,000 branded searches, while ActiveCampaign had 60,500. Klaviyo made up 80% of all customer marketing platform searches we track, and ActiveCampaign accounted for 15.7%. These are worldwide searches for English-language branded terms.
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Is ActiveCampaign or Klaviyo more popular in search?
Compare the platforms used to grow existing accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Klaviyo, ActiveCampaign. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klaviyo | ActiveCampaign | Customer.io | Braze | Iterable | Insider |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 25.1% | 2.8% | 1% | 0.15% | 0.21% |
| Nov 2025 | 74.5% | 21.8% | 2.4% | 0.9% | 0.13% | 0.2% |
| Dec 2025 | 74% | 21.7% | 3% | 0.97% | 0.15% | 0.22% |
| Jan 2026 | 74% | 21.7% | 3% | 1% | 0.17% | 0.19% |
| Feb 2026 | 74.1% | 21.7% | 3% | 0.92% | 0.14% | 0.16% |
| Mar 2026 | 74.1% | 21.6% | 3% | 0.95% | 0.18% | 0.18% |
| Apr 2026 | 77.3% | 18.4% | 3.1% | 0.83% | 0.15% | 0.16% |
| May 2026 | 77.8% | 18.1% | 3% | 0.8% | 0.18% | 0.12% |
| Jun 2026 | 77.3% | 18.5% | 3.1% | 0.85% | 0.17% | 0.12% |
| Jul 2026 | 79.9% | 15.7% | 3.2% | 0.86% | 0.17% | 0.12% |
| Aug 2026 | 80.1% | 15.7% | 3.2% | 0.77% | 0.15% | 0.1% |
| Sep 2026 | 80% | 15.7% | 3.2% | 0.85% | 0.15% | 0.09% |
How has the ActiveCampaign and Klaviyo comparison changed over the last 12 months?
3 findings
- Klaviyo was ahead of ActiveCampaign in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ActiveCampaign’s share of searches among customer marketing platforms worldwide moved from 25.1% to 15.7%, and its estimated monthly branded searches moved from 110K to 60.5K.
- Across the 12 months ending September 2026, Klaviyo’s share of searches among customer marketing platforms worldwide moved from 70.7% to 80%, and its estimated monthly branded searches moved from 310K to 307K.
How did search popularity change for customer marketing platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for ActiveCampaign worldwide fell 45% over 12 measured months, from 110K to 60.5K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using ActiveCampaign’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ActiveCampaign
1 branded search term
- activecampaign
Klaviyo
9 branded search terms
- klaviyo
- klaviyo app
- klaviyo crm
- klaviyo email
- klaviyo email marketing
- klaviyo marketing
- klaviyo sms
- klaviyo whatsapp
- klaviyocom
Other head-to-heads among customer marketing platforms
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