Brandwave

ActiveCampaign vs Iterable:Which is more popular?

In September 2026, ActiveCampaign had more branded searches than Iterable among customer marketing platforms worldwide. ActiveCampaign had about 60,500 branded searches, while Iterable had 560. ActiveCampaign made up 15.7% of all customer marketing platform searches we track, and Iterable accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about customer marketing platforms, Iterable appeared in three of the five answers and ActiveCampaign in two. Iterable was mentioned before ActiveCampaign in three out of four answers that named either.

Among customer marketing platforms worldwide in September 2026

Who do people search for more?

ActiveCampaign, about 108 searches for every 1 for Iterable

ActiveCampaign 60.5K searchesIterable 560 searches

Who does AI mention more?

Iterable, mentioned in 3 of 5 answers, ActiveCampaign in 2

Iterable in 3 of 5ActiveCampaign in 2 of 5

Who does AI recommend more?

Iterable, named ahead of ActiveCampaign in 3 of 4 answers

Iterable first in 3ActiveCampaign first in 1

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Top customer marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Iterable was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ActiveCampaign was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Iterable was listed before ActiveCampaign in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klaviyo1st
  2. Customer.io2nd
  3. Braze3rd
  4. Iterable4th
  5. ActiveCampaign5th
  6. Insider–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Customer.io4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iterable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveCampaign2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ActiveCampaign or Iterable more popular in search?

This chart shows how often people search Google for ActiveCampaign and Iterable by name. Each line represents a brand's share of searches for all six customer marketing platforms we track, month by month, from English-language searches worldwide.

ActiveCampaign and Iterable among customer marketing platforms worldwide, by month

Share of searches by month for ActiveCampaign, Iterable. The figures are in the table below the chart.

View monthly share of searches table
MonthKlaviyoActiveCampaignCustomer.ioBrazeIterableInsider
Oct 202570.7%25.1%2.8%1%0.15%0.21%
Nov 202574.5%21.8%2.4%0.9%0.13%0.2%
Dec 202574%21.7%3%0.97%0.15%0.22%
Jan 202674%21.7%3%1%0.17%0.19%
Feb 202674.1%21.7%3%0.92%0.14%0.16%
Mar 202674.1%21.6%3%0.95%0.18%0.18%
Apr 202677.3%18.4%3.1%0.83%0.15%0.16%
May 202677.8%18.1%3%0.8%0.18%0.12%
Jun 202677.3%18.5%3.1%0.85%0.17%0.12%
Jul 202679.9%15.7%3.2%0.86%0.17%0.12%
Aug 202680.1%15.7%3.2%0.77%0.15%0.1%
Sep 202680%15.7%3.2%0.85%0.15%0.09%

How has the ActiveCampaign and Iterable comparison changed over the last 12 months?

3 findings

How did search popularity change for customer marketing platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for ActiveCampaign worldwide fell 45% over 12 measured months, from 110K to 60.5K in September 2026.

  2. Estimated monthly branded searches for Iterable worldwide fell 16.4% over 12 measured months, from 670 to 560 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using ActiveCampaign’s and Iterable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ActiveCampaign

1 branded search term

  • activecampaign

Iterable

6 branded search terms

  • iterable ai
  • iterable crm
  • iterable email
  • iterable marketing
  • iterable platform
  • iterable software

How the Brand Demand Index is measured

Other head-to-heads among customer marketing platforms

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