Brandwave

How popular isBraze in search?

In August 2026, there were an estimated 95.1K branded searches for Braze worldwide which is down 18.3% over the last 11 months. Braze holds 22.4% estimated Share of Search among customer marketing platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Klaviyo74.3%
  2. Braze22.4%
  3. Customer.io3%
  4. Iterable0.19%
  5. Insider0.04%
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Which customer marketing platforms compete with Braze?

Braze against customer marketing platforms worldwide, by month

Share of Search by month for Klaviyo, Braze, Customer.io. The figures are in the table below the chart.

View monthly share of search table
MonthKlaviyoBrazeCustomer.ioIterableInsider
Oct 202570.9%25.9%2.9%0.22%0.09%
Nov 202571.3%26%2.4%0.19%0.09%
Dec 202570.8%26%2.9%0.22%0.11%
Jan 202670.8%26%2.9%0.23%0.09%
Feb 202670.9%25.9%2.9%0.19%0.07%
Mar 202670.9%25.8%2.9%0.24%0.09%
Apr 202671%25.8%2.9%0.2%0.07%
May 202671.5%25.4%2.9%0.23%0.05%
Jun 202671%25.8%2.9%0.22%0.06%
Jul 202674.2%22.5%3.1%0.2%0.05%
Aug 202674.3%22.4%3%0.19%0.04%
Sep 2026—————

  1. 1.Klaviyo

    74.3%

    Held 1st. 315K estimated branded searches, +0.08% vs prior month. Share +0.1 points.

  2. 2.Braze

    22.4%

    Held 2nd. 95.1K estimated branded searches, -0.56% vs prior month. Share -0.1 points.

  3. 3.Customer.io

    3%

    Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.

  4. 4.Iterable

    0.19%

    Held 4th. 790 estimated branded searches, -6% vs prior month. Share 0 points.

  5. 5.Insider

    0.04%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between Braze and its closest rivals

How has branded search demand for Braze changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Braze worldwide fell from 116K to 95.1K.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer marketing platforms worldwide decreased from 25.9% to 22.4%.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer marketing platforms worldwide peaked at 26% in January 2026 and was lowest at 22.4% in August 2026.

How did search popularity change for customer marketing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Insider worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

  2. Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.

  3. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

Where does Braze compete?

Braze is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push notification services2nd of 56.5%Show ranking
Customer engagement platforms2nd of 916.5%Show ranking
Customer marketing platforms2nd of 522.4%Shown above
Push notification platforms1st of 731.4%Show ranking
Mobile app marketing platforms1st of 550.6%Show ranking
Mobile marketing platforms1st of 550.6%Show ranking
In app messaging platforms1st of 555.7%Show ranking

How is Braze measured?

Brandwave collects information about searches that people make online using Braze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • braze
  • braze app
  • braze com
  • braze crm
  • braze customer engagement platform
  • braze email
  • braze marketing
  • braze platform
  • braze pricing
  • braze software

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How the Brand Demand Index is measured

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