Braze vs Pusher:Which is more popular by branded search?
In August 2026, Braze and Pusher were level on Share of Search among push notification services worldwide, with an estimated 95.1K versus 90.5K branded searches, at 6.5% and 6.2% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Braze or Pusher?
Compare the services that send app push notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Braze, Pusher. The figures are in the table below the chart.
View monthly share of search table
| Month | Firebase | Braze | Pusher | OneSignal | Airship |
|---|---|---|---|---|---|
| Oct 2025 | 81.6% | 7.8% | 6.1% | 4.3% | 0.17% |
| Nov 2025 | 81.7% | 7.7% | 6.1% | 4.3% | 0.15% |
| Dec 2025 | 83.5% | 6.5% | 6.2% | 3.7% | 0.14% |
| Jan 2026 | 80.6% | 7.7% | 7.3% | 4.3% | 0.16% |
| Feb 2026 | 82.3% | 7.8% | 6.1% | 3.6% | 0.19% |
| Mar 2026 | 84.4% | 6.6% | 5.1% | 3.7% | 0.21% |
| Apr 2026 | 84.5% | 6.5% | 5.1% | 3.7% | 0.2% |
| May 2026 | 84.5% | 6.5% | 5.1% | 3.7% | 0.19% |
| Jun 2026 | 82.6% | 7.8% | 5% | 4.3% | 0.27% |
| Jul 2026 | 83% | 6.5% | 6.2% | 4.1% | 0.21% |
| Aug 2026 | 83.1% | 6.5% | 6.2% | 4.1% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Braze and Pusher comparison changed over the last 12 months?
3 findings
- Braze was ahead of Pusher in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification services worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 116K to 95.1K.
- Across the 11 months ending August 2026, Pusher’s estimated Share of Search among push notification services worldwide moved from 6.1% to 6.2%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for push notification services worldwide in August 2026?
1 change
Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Braze’s and Pusher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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