Brandwave

How popular isIterable in search?

In September 2026, people searched for Iterable by name about 560 times worldwide, a 16.4% decrease from the previous year. These searches made up 0.47% of all global push notification service searches, placing Iterable eighth out of 11 services. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. OneSignal47.5%
  2. Pusher28%
  3. Customer.io10.4%
  4. Firebase Cloud Messaging6.9%
  5. Braze4.8%
  6. Pushwoosh1.1%
  7. PushEngage0.5%
  8. Iterable0.47%
  9. Airship0.2%
  10. CleverTap0.08%
  11. +1 more
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Which push notification services compete with Iterable?

Iterable against push notification services worldwide, by month

Share of searches by month for OneSignal, Pusher, Customer.io, Firebase Cloud Messaging, Braze, Iterable. The figures are in the table below the chart.

View monthly share of searches table
MonthOneSignalPusherCustomer.ioFirebase Cloud MessagingBrazePushwooshPushEngageIterableAirshipCleverTapMoEngage
Oct 202544.9%29.7%9%8.9%4.6%1.4%0.73%0.49%0.18%0.12%0.02%
Nov 202549.5%26.9%8.2%8%4.4%1.3%0.81%0.45%0.17%0.11%0.04%
Dec 202545.1%29.6%9%8.8%4.4%1.4%0.78%0.46%0.22%0.12%0.03%
Jan 202648.5%26.1%9.7%7.8%5%1.3%0.79%0.54%0.2%0.09%0.03%
Feb 202643.7%28.7%10.7%8.6%5.2%1.4%0.76%0.51%0.22%0.15%0.03%
Mar 202644.8%29.4%9%8.8%4.4%2.1%0.64%0.55%0.17%0.09%0.02%
Apr 202649.1%26.4%9.8%7.9%4%1.3%0.7%0.49%0.2%0.14%0.03%
May 202649.1%26.4%9.8%7.9%4.2%1.3%0.47%0.59%0.17%0.1%0.02%
Jun 202647.8%26.6%9.9%7.9%4.8%1.3%0.8%0.55%0.21%0.11%0.02%
Jul 202646.7%27.7%10.3%8.3%4.5%1.3%0.49%0.53%0.21%0.09%0.03%
Aug 202646.9%27.7%10.2%8.3%4.6%1.1%0.49%0.48%0.2%0.1%0.03%
Sep 202647.5%28%10.4%6.9%4.8%1.1%0.5%0.47%0.2%0.08%0.03%

  1. 1.OneSignal

    47.5%

    Held 1st. 56.2K estimated branded searches, +0.04% vs prior month. Share +0.6 points.

  2. 2.Pusher

    28%

    Held 2nd. 33.1K estimated branded searches, -0.06% vs prior month. Share +0.4 points.

  3. 3.Customer.io

    10.4%

    Held 3rd. 12.3K estimated branded searches, -0.08% vs prior month. Share +0.1 points.

  4. 4.Firebase Cloud Messaging

    6.9%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  5. 5.Braze

    4.8%

    Held 5th. 5.7K estimated branded searches, +4.6% vs prior month. Share +0.3 points.

  6. 6.Pushwoosh

    1.1%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.PushEngage

    0.5%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Iterable

    0.47%

    Held 8th. 560 estimated branded searches, -1.8% vs prior month. Share 0 points.

  9. 9.Airship

    0.2%

    Held 9th. 240 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.CleverTap

    0.08%

    Held 10th. 100 estimated branded searches, -16.7% vs prior month. Share 0 points.

  11. 11.MoEngage

    0.03%

    Held 11th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare search popularity between Iterable and its closest rivals

Every comparison with Iterable

17 comparisons

How has branded search demand for Iterable changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Iterable worldwide fell from 670 to 560.
  • Across the 12 months ending September 2026, Iterable’s share of searches among push notification services worldwide held steady, from 0.49% to 0.47%.

How did search popularity change for push notification services worldwide in September 2026?

6 changes

  1. In September 2026, OneSignal gained share of searches among push notification services worldwide, from 46.9% to 47.5%.

  2. In September 2026, Firebase Cloud Messaging lost share of searches among push notification services worldwide, from 8.3% to 6.9%.

  3. Pusher’s share of searches among push notification services worldwide has gained ground for 3 months in a row, from 26.6% to 28% in September 2026.

  4. Estimated monthly branded searches for MoEngage worldwide rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

  5. Estimated monthly branded searches for CleverTap worldwide fell 41.2% over 12 measured months, from 170 to 100 in September 2026.

  6. Estimated monthly branded searches for PushEngage worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.

How are Iterable’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Iterable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • iterable ai
  • iterable crm
  • iterable email
  • iterable marketing
  • iterable platform
  • iterable software

Do you work for Iterable? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Iterable compete?

Iterable is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Customer engagement platforms8th of 100.13%Show ranking
Customer marketing platforms5th of 60.15%Show ranking
Mobile marketing platforms5th of 80.38%Show ranking
In app messaging platforms7th of 90.38%Show ranking
Push notification services8th of 110.47%Shown above
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