Iterable vs Pushwoosh:Which is more popular?
In September 2026, Pushwoosh had more branded searches than Iterable among push notification services worldwide. Pushwoosh had about 1,310 branded searches, while Iterable had 560. Pushwoosh made up 1.1% of all push notification service searches we track, and Iterable accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about push notification services, neither Iterable nor Pushwoosh appeared in any of the five answers.
Who do people search for more?
Pushwoosh, about 2 searches for every 1 for Iterable
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top push notification services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Iterable nor Pushwoosh showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneSignal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Firebase Cloud Messaging5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PushEngage3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Customer.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Braze2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airship1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pusher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Pushwoosh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Iterable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about push notification services
5 answers
Asked ChatGPT
“Which push notification service should I use?”
Asked ChatGPT
“What are the best push notification services?”
Asked ChatGPT
“What's the best push notification service for an app team?”
Searched Google, AI Overview
“push notification service”
Searched Google, AI Overview
“push notification tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Iterable or Pushwoosh more popular in search?
This chart shows how often people search Google for Iterable and Pushwoosh by name. Each line represents a brand's share of searches for all 11 push notification services we track, month by month, from English-language searches worldwide.
Share of searches by month for Pushwoosh, Iterable. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneSignal | Pusher | Customer.io | Firebase Cloud Messaging | Braze | Pushwoosh | PushEngage | Iterable | Airship | CleverTap | MoEngage |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 29.7% | 9% | 8.9% | 4.6% | 1.4% | 0.73% | 0.49% | 0.18% | 0.12% | 0.02% |
| Nov 2025 | 49.5% | 26.9% | 8.2% | 8% | 4.4% | 1.3% | 0.81% | 0.45% | 0.17% | 0.11% | 0.04% |
| Dec 2025 | 45.1% | 29.6% | 9% | 8.8% | 4.4% | 1.4% | 0.78% | 0.46% | 0.22% | 0.12% | 0.03% |
| Jan 2026 | 48.5% | 26.1% | 9.7% | 7.8% | 5% | 1.3% | 0.79% | 0.54% | 0.2% | 0.09% | 0.03% |
| Feb 2026 | 43.7% | 28.7% | 10.7% | 8.6% | 5.2% | 1.4% | 0.76% | 0.51% | 0.22% | 0.15% | 0.03% |
| Mar 2026 | 44.8% | 29.4% | 9% | 8.8% | 4.4% | 2.1% | 0.64% | 0.55% | 0.17% | 0.09% | 0.02% |
| Apr 2026 | 49.1% | 26.4% | 9.8% | 7.9% | 4% | 1.3% | 0.7% | 0.49% | 0.2% | 0.14% | 0.03% |
| May 2026 | 49.1% | 26.4% | 9.8% | 7.9% | 4.2% | 1.3% | 0.47% | 0.59% | 0.17% | 0.1% | 0.02% |
| Jun 2026 | 47.8% | 26.6% | 9.9% | 7.9% | 4.8% | 1.3% | 0.8% | 0.55% | 0.21% | 0.11% | 0.02% |
| Jul 2026 | 46.7% | 27.7% | 10.3% | 8.3% | 4.5% | 1.3% | 0.49% | 0.53% | 0.21% | 0.09% | 0.03% |
| Aug 2026 | 46.9% | 27.7% | 10.2% | 8.3% | 4.6% | 1.1% | 0.49% | 0.48% | 0.2% | 0.1% | 0.03% |
| Sep 2026 | 47.5% | 28% | 10.4% | 6.9% | 4.8% | 1.1% | 0.5% | 0.47% | 0.2% | 0.08% | 0.03% |
How has the Iterable and Pushwoosh comparison changed over the last 12 months?
3 findings
- Pushwoosh was ahead of Iterable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Iterable’s share of searches among push notification services worldwide moved from 0.49% to 0.47%, and its estimated monthly branded searches moved from 670 to 560.
- Across the 12 months ending September 2026, Pushwoosh’s share of searches among push notification services worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for push notification services worldwide in September 2026?
2 changes
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Iterable’s and Pushwoosh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among push notification services
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