How popular isBraze in search?
In August 2026, there were an estimated 95.1K branded searches for Braze worldwide which is down 18.3% over the last 11 months. Braze holds 6.5% estimated Share of Search among push notification services worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which push notification services compete with Braze?
Share of Search by month for Firebase, Braze, Pusher, OneSignal. The figures are in the table below the chart.
View monthly share of search table
| Month | Firebase | Braze | Pusher | OneSignal | Airship |
|---|---|---|---|---|---|
| Oct 2025 | 81.6% | 7.8% | 6.1% | 4.3% | 0.17% |
| Nov 2025 | 81.7% | 7.7% | 6.1% | 4.3% | 0.15% |
| Dec 2025 | 83.5% | 6.5% | 6.2% | 3.7% | 0.14% |
| Jan 2026 | 80.6% | 7.7% | 7.3% | 4.3% | 0.16% |
| Feb 2026 | 82.3% | 7.8% | 6.1% | 3.6% | 0.19% |
| Mar 2026 | 84.4% | 6.6% | 5.1% | 3.7% | 0.21% |
| Apr 2026 | 84.5% | 6.5% | 5.1% | 3.7% | 0.2% |
| May 2026 | 84.5% | 6.5% | 5.1% | 3.7% | 0.19% |
| Jun 2026 | 82.6% | 7.8% | 5% | 4.3% | 0.27% |
| Jul 2026 | 83% | 6.5% | 6.2% | 4.1% | 0.21% |
| Aug 2026 | 83.1% | 6.5% | 6.2% | 4.1% | 0.15% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.1% | 1.2M | 0% | +0.1 points | |
| 2, held 2nd | 6.5% | 95.1K | -0.56% | 0 points | |
| 3, held 3rd | 6.2% | 90.5K | 0% | 0 points | |
| 4, held 4th | 4.1% | 59.9K | -1.2% | 0 points | |
| 5, held 5th | 0.15% | 2.2K | -30.9% | -0.1 points |
1.
Firebase83.1%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Braze
6.5%
Held 2nd. 95.1K estimated branded searches, -0.56% vs prior month. Share 0 points.
3.
Pusher6.2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.1%
Held 4th. 59.9K estimated branded searches, -1.2% vs prior month. Share 0 points.
5.
Airship0.15%
Held 5th. 2.2K estimated branded searches, -30.9% vs prior month. Share -0.1 points.
Compare search popularity between Braze and its closest rivals
How has branded search demand for Braze changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Braze worldwide fell from 116K to 95.1K.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification services worldwide decreased from 7.8% to 6.5%.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification services worldwide peaked at 7.8% in February 2026 and was lowest at 6.5% in August 2026.
How did search popularity change for push notification services worldwide in August 2026?
2 changes
Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.
Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.
Where does Braze compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Push notification services | 2nd of 5 | 6.5% | Shown above |
| Customer engagement platforms | 2nd of 9 | 16.5% | Show ranking |
| Customer marketing platforms | 2nd of 5 | 22.4% | Show ranking |
| Push notification platforms | 1st of 7 | 31.4% | Show ranking |
| Mobile app marketing platforms | 1st of 5 | 50.6% | Show ranking |
| Mobile marketing platforms | 1st of 5 | 50.6% | Show ranking |
| In app messaging platforms | 1st of 5 | 55.7% | Show ranking |
How is Braze measured?
Brandwave collects information about searches that people make online using Braze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- braze
- braze app
- braze com
- braze crm
- braze customer engagement platform
- braze email
- braze marketing
- braze platform
- braze pricing
- braze software
Do you work for Braze? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Braze your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.