Braze vs Firebase Cloud Messaging:Which is more popular by branded search?
In August 2026, Braze had more branded searches than Firebase Cloud Messaging among push notification platforms worldwide. Braze was estimated to have 95.1K branded searches compared to Firebase Cloud Messaging’s 9.9K, and held a 31.4% Share of Search versus Firebase Cloud Messaging’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Braze or Firebase Cloud Messaging?
Compare the platforms used to send app push notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Braze, Firebase Cloud Messaging. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | Pusher | OneSignal | MoEngage | Firebase Cloud Messaging | Airship | Iterable |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 26.5% | 18.9% | 16% | 3.5% | 0.75% | 0.29% |
| Nov 2025 | 34.2% | 26.8% | 19% | 16.2% | 2.9% | 0.65% | 0.25% |
| Dec 2025 | 31.2% | 29.5% | 17.4% | 17.8% | 3.2% | 0.65% | 0.26% |
| Jan 2026 | 33.3% | 31.5% | 18.6% | 12.8% | 2.8% | 0.68% | 0.29% |
| Feb 2026 | 36.4% | 28.4% | 16.9% | 14.1% | 3.1% | 0.87% | 0.26% |
| Mar 2026 | 34.8% | 27.1% | 19.6% | 13.4% | 3.6% | 1.1% | 0.32% |
| Apr 2026 | 35% | 27.4% | 19.7% | 13.6% | 3% | 1.1% | 0.27% |
| May 2026 | 35% | 27.4% | 19.8% | 13.6% | 3% | 1% | 0.32% |
| Jun 2026 | 35.8% | 22.9% | 19.7% | 17% | 3.1% | 1.2% | 0.3% |
| Jul 2026 | 31.3% | 29.6% | 19.8% | 14.7% | 3.2% | 1% | 0.27% |
| Aug 2026 | 31.4% | 29.9% | 19.7% | 14.8% | 3.3% | 0.72% | 0.26% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Braze and Firebase Cloud Messaging comparison changed over the last 12 months?
3 findings
- Braze was ahead of Firebase Cloud Messaging in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification platforms worldwide moved from 34% to 31.4%, and its estimated monthly branded searches moved from 116K to 95.1K.
- Across the 11 months ending August 2026, Firebase Cloud Messaging’s estimated Share of Search among push notification platforms worldwide moved from 3.5% to 3.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for push notification platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.
Estimated monthly branded searches for Firebase Cloud Messaging worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Braze’s and Firebase Cloud Messaging’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braze
10 branded search terms
- braze
- braze app
- braze com
- braze crm
- braze customer engagement platform
- braze email
- braze marketing
- braze platform
- braze pricing
- braze software
Firebase Cloud Messaging
1 branded search term
- firebase cloud messaging
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