Brandwave

How popular isFirebase Cloud Messaging in search?

In August 2026, there were an estimated 9.9K branded searches for Firebase Cloud Messaging worldwide which is down 18.2% over the last 11 months. Firebase Cloud Messaging holds 3.3% estimated Share of Search among push notification platforms worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Braze31.4%
  2. Pusher29.9%
  3. OneSignal19.7%
  4. MoEngage14.8%
  5. Firebase Cloud Messaging3.3%
  6. Airship0.72%
  7. Iterable0.26%
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Which push notification platforms compete with Firebase Cloud Messaging?

Firebase Cloud Messaging against push notification platforms worldwide, by month

Share of Search by month for Braze, Pusher, OneSignal, MoEngage, Firebase Cloud Messaging. The figures are in the table below the chart.

View monthly share of search table
MonthBrazePusherOneSignalMoEngageFirebase Cloud MessagingAirshipIterable
Oct 202534%26.5%18.9%16%3.5%0.75%0.29%
Nov 202534.2%26.8%19%16.2%2.9%0.65%0.25%
Dec 202531.2%29.5%17.4%17.8%3.2%0.65%0.26%
Jan 202633.3%31.5%18.6%12.8%2.8%0.68%0.29%
Feb 202636.4%28.4%16.9%14.1%3.1%0.87%0.26%
Mar 202634.8%27.1%19.6%13.4%3.6%1.1%0.32%
Apr 202635%27.4%19.7%13.6%3%1.1%0.27%
May 202635%27.4%19.8%13.6%3%1%0.32%
Jun 202635.8%22.9%19.7%17%3.1%1.2%0.3%
Jul 202631.3%29.6%19.8%14.7%3.2%1%0.27%
Aug 202631.4%29.9%19.7%14.8%3.3%0.72%0.26%
Sep 2026———————

  1. 1.Braze

    31.4%

    Held 1st. 95.1K estimated branded searches, -0.56% vs prior month. Share +0.1 points.

  2. 2.Pusher

    29.9%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.OneSignal

    19.7%

    Held 3rd. 59.9K estimated branded searches, -1.2% vs prior month. Share -0.1 points.

  4. 4.MoEngage

    14.8%

    Held 4th. 44.8K estimated branded searches, -0.22% vs prior month. Share +0.1 points.

  5. 5.Firebase Cloud Messaging

    3.3%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Airship

    0.72%

    Held 6th. 2.2K estimated branded searches, -30.9% vs prior month. Share -0.3 points.

  7. 7.Iterable

    0.26%

    Held 7th. 790 estimated branded searches, -6% vs prior month. Share 0 points.

Compare search popularity between Firebase Cloud Messaging and its closest rivals

How has branded search demand for Firebase Cloud Messaging changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Firebase Cloud Messaging worldwide fell from 12.1K to 9.9K.
  • Across the 11 months ending August 2026, Firebase Cloud Messaging’s estimated Share of Search among push notification platforms worldwide held steady, from 3.5% to 3.3%.

How did search popularity change for push notification platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.

  2. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

  3. Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.

  4. Estimated monthly branded searches for Firebase Cloud Messaging worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.

How is Firebase Cloud Messaging measured?

Brandwave collects information about searches that people make online using Firebase Cloud Messaging’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • firebase cloud messaging

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