Firebase Cloud Messaging vs Subscribers:Which is more popular?
In September 2026, Firebase Cloud Messaging had more branded searches than Subscribers among web push notification platforms worldwide. Firebase Cloud Messaging had about 8,100 branded searches, while Subscribers had 0. Firebase Cloud Messaging made up 8.1% of all web push notification platform searches we track, and Subscribers accounted for 0%. When we asked ChatGPT and Google AI Overviews about web push notification platforms, Firebase Cloud Messaging appeared in two of the five answers and Subscribers in none.
Who do people search for more?
Firebase Cloud Messaging, the only one of the two with measured searches
Who does AI mention more?
Firebase Cloud Messaging, mentioned in 2 of 5 answers, Subscribers in 0
Who does AI recommend more?
Firebase Cloud Messaging, the only one of the two named
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Top web push notification platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Firebase Cloud Messaging was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Subscribers did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneSignal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Webpushr3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PushEngage3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Firebase Cloud Messaging2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WonderPush1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PushAlert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Subscribers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about web push notification platforms
5 answers
Asked ChatGPT
“Which web push notification platform should I use?”
Asked ChatGPT
“What are the best web push notification platforms?”
Asked ChatGPT
“What's the best web push notification platform for website visitors?”
Searched Google, AI Overview
“web push notifications”
Searched Google, AI Overview
“browser push notifications”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Firebase Cloud Messaging or Subscribers more popular in search?
This chart shows how often people search Google for Firebase Cloud Messaging and Subscribers by name. Each line represents a brand's share of searches for all seven web push notification platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Firebase Cloud Messaging, Subscribers. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneSignal | PushAlert | Firebase Cloud Messaging | WonderPush | Webpushr | PushEngage | Subscribers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 34.7% | 10.3% | 0.91% | 1.1% | 1.1% | <0.01% |
| Nov 2025 | 56.4% | 31.1% | 9.2% | 0.99% | 1.2% | 1.1% | <0.01% |
| Dec 2025 | 51.8% | 34.5% | 10.2% | 1.1% | 1.4% | 1% | 0.01% |
| Jan 2026 | 56.6% | 30.7% | 9.1% | 0.96% | 1.5% | 1% | <0.01% |
| Feb 2026 | 51.8% | 34.5% | 10.2% | 1.1% | 1.4% | 1% | 0.01% |
| Mar 2026 | 52.2% | 34.6% | 10.2% | 0.92% | 1.1% | 0.86% | <0.01% |
| Apr 2026 | 56.8% | 30.9% | 9.1% | 1.3% | 0.96% | 0.94% | <0.01% |
| May 2026 | 57.2% | 31.1% | 9.2% | 0.99% | 0.86% | 0.65% | <0.01% |
| Jun 2026 | 55.9% | 31.5% | 9.3% | 1.3% | 0.87% | 1.1% | <0.01% |
| Jul 2026 | 54.8% | 32.8% | 9.7% | 1.1% | 0.91% | 0.69% | 0% |
| Aug 2026 | 54.8% | 32.7% | 9.7% | 1% | 1% | 0.68% | <0.01% |
| Sep 2026 | 55.8% | 33.2% | 8.1% | 1.3% | 0.91% | 0.7% | 0% |
How has the Firebase Cloud Messaging and Subscribers comparison changed over the last 12 months?
3 findings
- Firebase Cloud Messaging was ahead of Subscribers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Firebase Cloud Messaging’s share of searches among web push notification platforms worldwide moved from 10.3% to 8.1%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Subscribers’ share of searches among web push notification platforms worldwide moved from <0.01% to 0%, and its estimated monthly branded searches moved from 10 to 0.
How did search popularity change for web push notification platforms worldwide in September 2026?
2 changes
In September 2026, Firebase Cloud Messaging lost share of searches among web push notification platforms worldwide, from 9.7% to 8.1%.
Estimated monthly branded searches for Subscribers worldwide fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Firebase Cloud Messaging’s and Subscribers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Firebase Cloud Messaging
1 branded search term
- firebase cloud messaging
Subscribers
1 branded search term
- subscribers push notifications
Other head-to-heads among web push notification platforms
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