Airship vs Firebase Cloud Messaging:Which is more popular by branded search?
In August 2026, Firebase Cloud Messaging had more branded searches than Airship among push notification platforms worldwide. Firebase Cloud Messaging was estimated to have 9.9K branded searches compared to Airship’s 2.2K, and held a 3.3% Share of Search versus Airship’s 0.72%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Airship or Firebase Cloud Messaging?
Compare the platforms used to send app push notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Firebase Cloud Messaging, Airship. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | Pusher | OneSignal | MoEngage | Firebase Cloud Messaging | Airship | Iterable |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 26.5% | 18.9% | 16% | 3.5% | 0.75% | 0.29% |
| Nov 2025 | 34.2% | 26.8% | 19% | 16.2% | 2.9% | 0.65% | 0.25% |
| Dec 2025 | 31.2% | 29.5% | 17.4% | 17.8% | 3.2% | 0.65% | 0.26% |
| Jan 2026 | 33.3% | 31.5% | 18.6% | 12.8% | 2.8% | 0.68% | 0.29% |
| Feb 2026 | 36.4% | 28.4% | 16.9% | 14.1% | 3.1% | 0.87% | 0.26% |
| Mar 2026 | 34.8% | 27.1% | 19.6% | 13.4% | 3.6% | 1.1% | 0.32% |
| Apr 2026 | 35% | 27.4% | 19.7% | 13.6% | 3% | 1.1% | 0.27% |
| May 2026 | 35% | 27.4% | 19.8% | 13.6% | 3% | 1% | 0.32% |
| Jun 2026 | 35.8% | 22.9% | 19.7% | 17% | 3.1% | 1.2% | 0.3% |
| Jul 2026 | 31.3% | 29.6% | 19.8% | 14.7% | 3.2% | 1% | 0.27% |
| Aug 2026 | 31.4% | 29.9% | 19.7% | 14.8% | 3.3% | 0.72% | 0.26% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Airship and Firebase Cloud Messaging comparison changed over the last 12 months?
3 findings
- Firebase Cloud Messaging was ahead of Airship in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airship’s estimated Share of Search among push notification platforms worldwide moved from 0.75% to 0.72%, and its estimated monthly branded searches moved from 2.6K to 2.2K.
- Across the 11 months ending August 2026, Firebase Cloud Messaging’s estimated Share of Search among push notification platforms worldwide moved from 3.5% to 3.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for push notification platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Firebase Cloud Messaging worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Airship’s and Firebase Cloud Messaging’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airship
8 branded search terms
- airship app
- airship com
- airship notification
- airship notifications
- airship pricing
- airship push
- airship push notifications
- urban airship
Firebase Cloud Messaging
1 branded search term
- firebase cloud messaging
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