Brandwave

CleverTap vs Firebase Cloud Messaging:Which is searched more?

In September 2026, Firebase Cloud Messaging had more branded searches than CleverTap among push notification services worldwide. Firebase Cloud Messaging had about 8,100 branded searches, while CleverTap had 100. Firebase Cloud Messaging made up 6.9% of all push notification service searches we track, and CleverTap accounted for 0.08%. These are worldwide searches for English-language branded terms.

Share of searches among push notification services worldwide in September 2026Is CleverTap or Firebase Cloud Messaging more popular in search?
CleverTap0.08%100 searches
vs
Firebase Cloud Messaging6.9%8.1K searches

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Is CleverTap or Firebase Cloud Messaging more popular in search?

Compare the services that send app push notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CleverTap and Firebase Cloud Messaging among push notification services worldwide, by month

Share of searches by month for Firebase Cloud Messaging, CleverTap. The figures are in the table below the chart.

View monthly share of searches table
MonthOneSignalPusherCustomer.ioFirebase Cloud MessagingBrazePushwooshPushEngageIterableAirshipCleverTapMoEngage
Oct 202544.9%29.7%9%8.9%4.6%1.4%0.73%0.49%0.18%0.12%0.02%
Nov 202549.5%26.9%8.2%8%4.4%1.3%0.81%0.45%0.17%0.11%0.04%
Dec 202545.1%29.6%9%8.8%4.4%1.4%0.78%0.46%0.22%0.12%0.03%
Jan 202648.5%26.1%9.7%7.8%5%1.3%0.79%0.54%0.2%0.09%0.03%
Feb 202643.7%28.7%10.7%8.6%5.2%1.4%0.76%0.51%0.22%0.15%0.03%
Mar 202644.8%29.4%9%8.8%4.4%2.1%0.64%0.55%0.17%0.09%0.02%
Apr 202649.1%26.4%9.8%7.9%4%1.3%0.7%0.49%0.2%0.14%0.03%
May 202649.1%26.4%9.8%7.9%4.2%1.3%0.47%0.59%0.17%0.1%0.02%
Jun 202647.8%26.6%9.9%7.9%4.8%1.3%0.8%0.55%0.21%0.11%0.02%
Jul 202646.7%27.7%10.3%8.3%4.5%1.3%0.49%0.53%0.21%0.09%0.03%
Aug 202646.9%27.7%10.2%8.3%4.6%1.1%0.49%0.48%0.2%0.1%0.03%
Sep 202647.5%28%10.4%6.9%4.8%1.1%0.5%0.47%0.2%0.08%0.03%

How has the CleverTap and Firebase Cloud Messaging comparison changed over the last 12 months?

3 findings

How did search popularity change for push notification services worldwide in September 2026?

2 changes

  1. In September 2026, Firebase Cloud Messaging lost share of searches among push notification services worldwide, from 8.3% to 6.9%.

  2. Estimated monthly branded searches for CleverTap worldwide fell 41.2% over 12 measured months, from 170 to 100 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using CleverTap’s and Firebase Cloud Messaging’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CleverTap

4 branded search terms

  • clevertap app
  • clevertap push notifications
  • clevertap tool
  • clevertap web

Firebase Cloud Messaging

1 branded search term

  • firebase cloud messaging

How the Brand Demand Index is measured

Other head-to-heads among push notification services

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