Braze vs Insider:Which is searched more?
In September 2026, Braze had more branded searches than Insider among customer engagement platforms worldwide. Braze had about 5,720 branded searches, while Insider had 360. Braze made up 1.3% of all customer engagement platform searches we track, and Insider accounted for 0.08%. These are worldwide searches for English-language branded terms.
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Is Braze or Insider more popular in search?
Compare the platforms used to message customers across channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Braze, Insider. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klaviyo | OneSignal | CleverTap | MoEngage | Customer.io | Braze | Airship | Iterable | Insider | Intercom |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 14.1% | 5.1% | 6.1% | 2.8% | 1.4% | 0.45% | 0.15% | 0.21% | 0% |
| Nov 2025 | 70.3% | 14.2% | 5.1% | 6.2% | 2.3% | 1.2% | 0.37% | 0.13% | 0.19% | <0.01% |
| Dec 2025 | 68.6% | 14% | 5% | 7.4% | 2.8% | 1.4% | 0.42% | 0.14% | 0.2% | <0.01% |
| Jan 2026 | 70.4% | 14.3% | 5.2% | 5.1% | 2.8% | 1.5% | 0.43% | 0.16% | 0.19% | <0.01% |
| Feb 2026 | 72.3% | 12.1% | 5.3% | 5.2% | 2.9% | 1.4% | 0.45% | 0.14% | 0.16% | <0.01% |
| Mar 2026 | 70.3% | 14.3% | 5.1% | 5.1% | 2.8% | 1.4% | 0.58% | 0.17% | 0.17% | <0.01% |
| Apr 2026 | 70.6% | 14.3% | 5.2% | 5.1% | 2.8% | 1.2% | 0.53% | 0.14% | 0.15% | <0.01% |
| May 2026 | 71.1% | 14.1% | 5.1% | 5% | 2.8% | 1.2% | 0.48% | 0.17% | 0.11% | <0.01% |
| Jun 2026 | 69.9% | 13.8% | 5.1% | 6.2% | 2.8% | 1.3% | 0.56% | 0.15% | 0.11% | <0.01% |
| Jul 2026 | 71.4% | 13.3% | 5.2% | 5.2% | 2.9% | 1.2% | 0.48% | 0.15% | 0.1% | 0% |
| Aug 2026 | 71.5% | 13.3% | 5.2% | 5.2% | 2.9% | 1.3% | 0.37% | 0.13% | 0.09% | <0.01% |
| Sep 2026 | 71.4% | 13.3% | 5.2% | 5.2% | 2.9% | 1.3% | 0.39% | 0.13% | 0.08% | <0.01% |
How has the Braze and Insider comparison changed over the last 12 months?
3 findings
- Braze was ahead of Insider in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braze’s share of searches among customer engagement platforms worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 6.2K to 5.7K.
- Across the 12 months ending September 2026, Insider’s share of searches among customer engagement platforms worldwide moved from 0.21% to 0.08%, and its estimated monthly branded searches moved from 910 to 360.
How did search popularity change for customer engagement platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Insider worldwide fell 60.4% over 12 measured months, from 910 to 360 in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Braze’s and Insider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among customer engagement platforms
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