Brandwave

How popular isKlaviyo in search?

In August 2026, there were an estimated 315K branded searches for Klaviyo worldwide which held steady over the last 11 months. Klaviyo holds 74.3% estimated Share of Search among customer marketing platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Klaviyo74.3%
  2. Braze22.4%
  3. Customer.io3%
  4. Iterable0.19%
  5. Insider0.04%
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Which customer marketing platforms compete with Klaviyo?

Klaviyo against customer marketing platforms worldwide, by month

Share of Search by month for Klaviyo, Braze, Customer.io. The figures are in the table below the chart.

View monthly share of search table
MonthKlaviyoBrazeCustomer.ioIterableInsider
Oct 202570.9%25.9%2.9%0.22%0.09%
Nov 202571.3%26%2.4%0.19%0.09%
Dec 202570.8%26%2.9%0.22%0.11%
Jan 202670.8%26%2.9%0.23%0.09%
Feb 202670.9%25.9%2.9%0.19%0.07%
Mar 202670.9%25.8%2.9%0.24%0.09%
Apr 202671%25.8%2.9%0.2%0.07%
May 202671.5%25.4%2.9%0.23%0.05%
Jun 202671%25.8%2.9%0.22%0.06%
Jul 202674.2%22.5%3.1%0.2%0.05%
Aug 202674.3%22.4%3%0.19%0.04%
Sep 2026—————

  1. 1.Klaviyo

    74.3%

    Held 1st. 315K estimated branded searches, +0.08% vs prior month. Share +0.1 points.

  2. 2.Braze

    22.4%

    Held 2nd. 95.1K estimated branded searches, -0.56% vs prior month. Share -0.1 points.

  3. 3.Customer.io

    3%

    Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.

  4. 4.Iterable

    0.19%

    Held 4th. 790 estimated branded searches, -6% vs prior month. Share 0 points.

  5. 5.Insider

    0.04%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between Klaviyo and its closest rivals

How has branded search demand for Klaviyo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Klaviyo worldwide held steady, from 319K to 315K.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer marketing platforms worldwide increased from 70.9% to 74.3%.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer marketing platforms worldwide peaked at 74.3% in August 2026 and was lowest at 70.8% in January 2026.

How did search popularity change for customer marketing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Insider worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

  2. Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.

  3. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

Where does Klaviyo compete?

Klaviyo is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Email marketing platforms3rd of 812.2%Show ranking
Customer engagement platforms1st of 954.7%Show ranking
Customer marketing platforms1st of 574.3%Shown above
Cart recovery platforms1st of 596.5%Show ranking
Back in stock platforms1st of 3100%Show ranking

How is Klaviyo measured?

Brandwave collects information about searches that people make online using Klaviyo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • klaviyo
  • klaviyo app
  • klaviyo cost
  • klaviyo crm
  • klaviyo email
  • klaviyo email marketing
  • klaviyo marketing
  • klaviyo plan
  • klaviyo pricing
  • klaviyo sms
  • klaviyo whatsapp
  • klaviyocom

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How the Brand Demand Index is measured

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