Brandwave

Klaviyo vs SimpleTexting:Which is more popular?

In September 2026, Klaviyo had more branded searches than SimpleTexting among SMS marketing platforms worldwide. Klaviyo had about 304,000 branded searches, while SimpleTexting had 22,200. Klaviyo made up 31.2% of all SMS marketing platform searches we track, and SimpleTexting accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about SMS marketing platforms, SimpleTexting appeared in all five answers and Klaviyo in four. Klaviyo was mentioned before SimpleTexting in three out of five answers.

Among SMS marketing platforms worldwide in September 2026

Who do people search for more?

Klaviyo, about 14 searches for every 1 for SimpleTexting

Klaviyo 304K searchesSimpleTexting 22.2K searches

Who does AI mention more?

SimpleTexting, mentioned in every answer we collected

SimpleTexting in 5 of 5Klaviyo in 4 of 5

Who does AI recommend more?

Klaviyo, named ahead of SimpleTexting in 3 of 5 answers

Klaviyo first in 3SimpleTexting first in 2

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Top SMS marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SimpleTexting appeared in all five answers. Klaviyo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Klaviyo was listed before SimpleTexting in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SimpleTexting1st
  2. Klaviyo2nd
  3. SlickText3rd
  4. Postscript4th
  5. EZ Texting5th
  6. Attentive6th
  7. Textla7th
  8. Textmagic8th
  9. Twilio9th
  10. Textedly10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SimpleTexting5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EZ Texting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Attentive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Postscript3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SlickText3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twilio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Textla2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Textmagic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Textedly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about SMS marketing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Klaviyo or SimpleTexting more popular in search?

This chart shows how often people search Google for Klaviyo and SimpleTexting by name. Each line represents a brand's share of searches for all ten SMS marketing platforms we track, month by month, from English-language searches worldwide.

Klaviyo and SimpleTexting among SMS marketing platforms worldwide, by month

Share of searches by month for Klaviyo, SimpleTexting. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilioKlaviyoPostscriptSimpleTextingTextmagicEZ TextingTextedlySlickTextTextlaAttentive
Oct 202560.1%27.3%4.4%2%2.4%1.6%0.88%0.72%0.32%0.22%
Nov 202555.8%30.9%5%2.3%2.5%1.5%0.82%0.67%0.29%0.22%
Dec 202554.1%29.9%6%2.7%3%1.8%0.97%0.97%0.35%0.25%
Jan 202655.3%30.6%5%2.7%2.3%1.8%0.99%0.81%0.29%0.25%
Feb 202656.4%31.2%4.2%2.3%2.3%1.5%0.83%0.68%0.37%0.22%
Mar 202660.4%27.4%4.4%2%2%1.6%0.89%0.73%0.32%0.2%
Apr 202661.1%27.6%3.7%2%2.1%1.6%0.73%0.73%0.26%0.19%
May 202661.5%27.8%3.7%2%1.7%1.4%0.74%0.6%0.4%0.19%
Jun 202661.6%27.8%3.7%2%1.7%1.4%0.6%0.6%0.33%0.2%
Jul 202662.3%28.1%3.1%2.1%1.7%1.1%0.61%0.61%0.27%0.19%
Aug 202661.3%27.7%4.5%2%1.7%1.1%0.6%0.6%0.33%0.15%
Sep 202656.5%31.2%5.1%2.3%1.9%1.2%0.68%0.55%0.37%0.17%

How has the Klaviyo and SimpleTexting comparison changed over the last 12 months?

3 findings

How did search popularity change for SMS marketing platforms worldwide in September 2026?

1 change

  1. In September 2026, Klaviyo gained share of searches among SMS marketing platforms worldwide, from 27.7% to 31.2%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Klaviyo’s and SimpleTexting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Klaviyo

6 branded search terms

  • klaviyo
  • klaviyo app
  • klaviyo crm
  • klaviyo sms
  • klaviyo whatsapp
  • klaviyocom

SimpleTexting

2 branded search terms

  • simple texting
  • simpletexting

How the Brand Demand Index is measured

Other head-to-heads among SMS marketing platforms

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