Adobe Marketo Engage vs Klaviyo:Which is more popular?
In September 2026, Klaviyo had more branded searches than Adobe Marketo Engage among campaign management platforms worldwide. Klaviyo had about 303,000 branded searches, while Adobe Marketo Engage had 1,300. Klaviyo made up 7.3% of all campaign management platform searches we track, and Adobe Marketo Engage accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about campaign management platforms, Klaviyo appeared in four of the five answers and Adobe Marketo Engage in three. Klaviyo was mentioned before Adobe Marketo Engage in three out of five answers.
Who do people search for more?
Klaviyo, about 233 searches for every 1 for Adobe Marketo Engage
Who does AI mention more?
Klaviyo, mentioned in 4 of 5 answers, Adobe Marketo Engage in 3
Who does AI recommend more?
Klaviyo, named ahead of Adobe Marketo Engage in 3 of 5 answers
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Top campaign management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adobe Marketo Engage was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Klaviyo was listed before Adobe Marketo Engage in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HubSpot1st
ActiveCampaign2nd
Mailchimp3rd
Asana4th- Klaviyo5th
Adobe Marketo Engage6th
Customer.io–
Pardot–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ActiveCampaign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klaviyo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mailchimp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Asana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Marketo Engage3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Customer.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pardot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about campaign management platforms
5 answers
Asked ChatGPT
“Which campaign management platform should I use?”
Asked ChatGPT
“What are the best campaign management platforms?”
Asked ChatGPT
“What's the best campaign management platform for marketing teams?”
Searched Google, AI Overview
“campaign management platforms”
Searched Google, AI Overview
“marketing campaign software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Adobe Marketo Engage or Klaviyo more popular in search?
This chart shows how often people search Google for Adobe Marketo Engage and Klaviyo by name. Each line represents a brand's share of searches for all eight campaign management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Klaviyo, Adobe Marketo Engage. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | Mailchimp | Asana | Klaviyo | ActiveCampaign | Customer.io | Pardot | Adobe Marketo Engage |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 30% | 30.7% | 6.1% | 2.2% | 0.25% | 0.36% | 0.03% |
| Nov 2025 | 29.5% | 35.8% | 24.7% | 7.2% | 2.1% | 0.24% | 0.35% | 0.02% |
| Dec 2025 | 28.2% | 33.9% | 28.4% | 6.9% | 2% | 0.28% | 0.33% | 0.03% |
| Jan 2026 | 32.4% | 32% | 26.7% | 6.4% | 1.9% | 0.26% | 0.31% | 0.02% |
| Feb 2026 | 31.6% | 31.2% | 26.4% | 7.7% | 2.3% | 0.32% | 0.38% | 0.03% |
| Mar 2026 | 32.4% | 31.9% | 26.7% | 6.4% | 1.9% | 0.26% | 0.31% | 0.03% |
| Apr 2026 | 36.3% | 29.3% | 24.7% | 7.2% | 1.8% | 0.29% | 0.35% | 0.02% |
| May 2026 | 31.8% | 31.4% | 26.4% | 7.8% | 1.9% | 0.32% | 0.31% | 0.03% |
| Jun 2026 | 36.4% | 29.3% | 24.6% | 7.3% | 1.8% | 0.29% | 0.29% | 0.03% |
| Jul 2026 | 33.8% | 27.5% | 28.1% | 8.3% | 1.6% | 0.33% | 0.33% | 0.03% |
| Aug 2026 | 33.8% | 27.5% | 28.1% | 8.3% | 1.7% | 0.34% | 0.33% | 0.03% |
| Sep 2026 | 36.4% | 29.4% | 24.9% | 7.3% | 1.5% | 0.29% | 0.29% | 0.03% |
How has the Adobe Marketo Engage and Klaviyo comparison changed over the last 12 months?
3 findings
- Klaviyo was ahead of Adobe Marketo Engage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Marketo Engage’s share of searches among campaign management platforms worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Klaviyo’s share of searches among campaign management platforms worldwide moved from 6.1% to 7.3%, and its estimated monthly branded searches moved from 305K to 303K.
How did search popularity change for campaign management platforms worldwide in September 2026?
1 change
In September 2026, Klaviyo lost share of searches among campaign management platforms worldwide, from 8.3% to 7.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Adobe Marketo Engage’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Marketo Engage
1 branded search term
- adobe marketo engage
Klaviyo
5 branded search terms
- klaviyo
- klaviyo app
- klaviyo crm
- klaviyo whatsapp
- klaviyocom
Other head-to-heads among campaign management platforms
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