Brandwave

How popular isAdobe Marketo Engage in search?

In August 2026, there were an estimated 1.2K branded searches for Adobe Marketo Engage worldwide which is down 16.2% over the last 11 months. Adobe Marketo Engage holds 0.08% estimated Share of Search among campaign management platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HubSpot93.6%
  2. ActiveCampaign4.7%
  3. Customer.io0.82%
  4. Pardot0.77%
  5. Adobe Marketo Engage0.08%
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Which campaign management platforms compete with Adobe Marketo Engage?

Adobe Marketo Engage against campaign management platforms worldwide, by month

Share of Search by month for HubSpot, ActiveCampaign, Adobe Marketo Engage. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotActiveCampaignCustomer.ioPardotAdobe Marketo Engage
Oct 202592.2%6.1%0.7%0.97%0.08%
Nov 202592.1%6.2%0.71%0.97%0.07%
Dec 202592%6.1%0.85%0.96%0.09%
Jan 202693.4%5.1%0.71%0.8%0.06%
Feb 202692.1%6%0.84%0.95%0.09%
Mar 202693%5.4%0.69%0.77%0.09%
Apr 202694.3%4.2%0.71%0.8%0.06%
May 202693.1%5.3%0.82%0.76%0.08%
Jun 202694.4%4.1%0.7%0.65%0.09%
Jul 202694.2%4.1%0.84%0.78%0.09%
Aug 202693.6%4.7%0.82%0.77%0.08%
Sep 2026—————

  1. 1.HubSpot

    93.6%

    Held 1st. 1.5M estimated branded searches, +0.23% vs prior month. Share -0.5 points.

  2. 2.ActiveCampaign

    4.7%

    Held 2nd. 73.5K estimated branded searches, +14.9% vs prior month. Share +0.6 points.

  3. 3.Customer.io

    0.82%

    Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.

  4. 4.Pardot

    0.77%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Adobe Marketo Engage

    0.08%

    Held 5th. 1.2K estimated branded searches, -17.4% vs prior month. Share 0 points.

Compare search popularity between Adobe Marketo Engage and its closest rivals

How has branded search demand for Adobe Marketo Engage changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Marketo Engage worldwide fell from 1.4K to 1.2K.
  • Across the 11 months ending August 2026, Adobe Marketo Engage’s estimated Share of Search among campaign management platforms worldwide held steady at 0.08%.

How did search popularity change for campaign management platforms worldwide in August 2026?

  1. In August 2026, ActiveCampaign gained estimated Share of Search among campaign management platforms worldwide, from 4.1% to 4.7%.

  2. In August 2026, HubSpot lost estimated Share of Search among campaign management platforms worldwide, from 94.2% to 93.6%.

  3. Estimated monthly branded searches for Pardot worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026.

Where does Adobe Marketo Engage compete?

Adobe Marketo Engage is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Campaign management platforms5th of 50.08%Shown above
Marketing automation platforms4th of 50.18%Show ranking

How is Adobe Marketo Engage measured?

Brandwave collects information about searches that people make online using Adobe Marketo Engage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • adobe marketo engage
  • adobe marketo engage marketing automation
  • adobe marketo engage pricing

How the Brand Demand Index is measured

Who owns Adobe Marketo Engage?

Adobe Marketo Engage is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Marketo Engage? To request corrections or removal please contact us via our support page and we will be happy to assist.

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