Adobe Marketo Engage vs Keap:Which is more popular by branded search?
In August 2026, Adobe Marketo Engage had more branded searches than Keap among marketing automation platforms worldwide. Adobe Marketo Engage was estimated to have 1.2K branded searches compared to Keap’s 270, and held a 0.18% Share of Search versus Keap’s 0.04%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Marketo Engage or Keap?
Compare software for orchestrating cross-channel campaigns, lifecycle messages, and customer journeys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Marketo Engage, Keap. The figures are in the table below the chart.
View monthly share of search table
| Month | Brevo | ActiveCampaign | Ortto | Adobe Marketo Engage | Keap |
|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 16.9% | 0.37% | 0.21% | 0.03% |
| Nov 2025 | 85.1% | 14.4% | 0.3% | 0.16% | 0.03% |
| Dec 2025 | 87.4% | 12.1% | 0.31% | 0.17% | 0.03% |
| Jan 2026 | 85.2% | 14.3% | 0.3% | 0.16% | 0.03% |
| Feb 2026 | 85.1% | 14.3% | 0.31% | 0.21% | 0.04% |
| Mar 2026 | 86.3% | 13.2% | 0.32% | 0.21% | 0.03% |
| Apr 2026 | 89.2% | 10% | 0.59% | 0.14% | 0.03% |
| May 2026 | 88.8% | 10.7% | 0.33% | 0.16% | 0.03% |
| Jun 2026 | 89.4% | 10% | 0.27% | 0.22% | 0.06% |
| Jul 2026 | 91.3% | 8.2% | 0.26% | 0.19% | 0.06% |
| Aug 2026 | 88.5% | 11% | 0.3% | 0.18% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Marketo Engage and Keap comparison changed over the last 12 months?
3 findings
- Adobe Marketo Engage was ahead of Keap in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Marketo Engage’s estimated Share of Search among marketing automation platforms worldwide moved from 0.21% to 0.18%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
- Across the 11 months ending August 2026, Keap’s estimated Share of Search among marketing automation platforms worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 180 to 270.
How did search popularity change for marketing automation platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Keap worldwide rose 50% over 11 measured months, from 180 to 270 in August 2026.
Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Marketo Engage’s and Keap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Marketo Engage
3 branded search terms
- adobe marketo engage
- adobe marketo engage marketing automation
- adobe marketo engage pricing
Keap
2 branded search terms
- keap marketing automation
- keap.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.