Brandwave

How popular isActiveCampaign in search?

In August 2026, there were an estimated 73.5K branded searches for ActiveCampaign worldwide which is down 35.2% over the last 11 months. ActiveCampaign holds 4.7% estimated Share of Search among campaign management platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HubSpot93.6%
  2. ActiveCampaign4.7%
  3. Customer.io0.82%
  4. Pardot0.77%
  5. Adobe Marketo Engage0.08%
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Which campaign management platforms compete with ActiveCampaign?

ActiveCampaign against campaign management platforms worldwide, by month

Share of Search by month for HubSpot, ActiveCampaign. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotActiveCampaignCustomer.ioPardotAdobe Marketo Engage
Oct 202592.2%6.1%0.7%0.97%0.08%
Nov 202592.1%6.2%0.71%0.97%0.07%
Dec 202592%6.1%0.85%0.96%0.09%
Jan 202693.4%5.1%0.71%0.8%0.06%
Feb 202692.1%6%0.84%0.95%0.09%
Mar 202693%5.4%0.69%0.77%0.09%
Apr 202694.3%4.2%0.71%0.8%0.06%
May 202693.1%5.3%0.82%0.76%0.08%
Jun 202694.4%4.1%0.7%0.65%0.09%
Jul 202694.2%4.1%0.84%0.78%0.09%
Aug 202693.6%4.7%0.82%0.77%0.08%
Sep 2026—————

  1. 1.HubSpot

    93.6%

    Held 1st. 1.5M estimated branded searches, +0.23% vs prior month. Share -0.5 points.

  2. 2.ActiveCampaign

    4.7%

    Held 2nd. 73.5K estimated branded searches, +14.9% vs prior month. Share +0.6 points.

  3. 3.Customer.io

    0.82%

    Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.

  4. 4.Pardot

    0.77%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Adobe Marketo Engage

    0.08%

    Held 5th. 1.2K estimated branded searches, -17.4% vs prior month. Share 0 points.

Compare search popularity between ActiveCampaign and its closest rivals

How has branded search demand for ActiveCampaign changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ActiveCampaign worldwide fell from 113K to 73.5K.
  • Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among campaign management platforms worldwide decreased from 6.1% to 4.7%.
  • Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among campaign management platforms worldwide peaked at 6.2% in November 2025 and was lowest at 4.1% in July 2026.

How did search popularity change for campaign management platforms worldwide in August 2026?

  1. In August 2026, ActiveCampaign gained estimated Share of Search among campaign management platforms worldwide, from 4.1% to 4.7%.

  2. In August 2026, HubSpot lost estimated Share of Search among campaign management platforms worldwide, from 94.2% to 93.6%.

  3. Estimated monthly branded searches for Pardot worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026.

Where does ActiveCampaign compete?

ActiveCampaign is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Email marketing platforms6th of 82.8%Show ranking
Campaign management platforms2nd of 54.7%Shown above
Marketing automation platforms2nd of 511%Show ranking

How is ActiveCampaign measured?

Brandwave collects information about searches that people make online using ActiveCampaign’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • activecampaign
  • activecampaign email automation
  • activecampaign email marketing software
  • activecampaign marketing automation
  • activecampaign pricing
  • activecampaign.com

Do you work for ActiveCampaign? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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