Brandwave

ActiveCampaign vs Asana:Which is more popular?

In September 2026, Asana had more branded searches than ActiveCampaign among campaign management platforms worldwide. Asana had about 1 million branded searches, while ActiveCampaign had 60,500. Asana made up 24.9% of all campaign management platform searches we track, and ActiveCampaign accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about campaign management platforms, ActiveCampaign appeared in all five answers and Asana in three. ActiveCampaign was mentioned before Asana in four out of five answers.

Among campaign management platforms worldwide in September 2026

Who do people search for more?

Asana, about 17 searches for every 1 for ActiveCampaign

Asana 1M searchesActiveCampaign 60.5K searches

Who does AI mention more?

ActiveCampaign, mentioned in every answer we collected

ActiveCampaign in 5 of 5Asana in 3 of 5

Who does AI recommend more?

ActiveCampaign, named ahead of Asana in 4 of 5 answers

ActiveCampaign first in 4Asana first in 1

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Top campaign management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ActiveCampaign appeared in all five answers. Asana was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ActiveCampaign was listed before Asana in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot1st
  2. ActiveCampaign2nd
  3. Mailchimp3rd
  4. Asana4th
  5. Klaviyo5th
  6. Adobe Marketo Engage6th
  7. Customer.io–
  8. Pardot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ActiveCampaign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mailchimp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Marketo Engage3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Customer.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pardot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about campaign management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ActiveCampaign or Asana more popular in search?

This chart shows how often people search Google for ActiveCampaign and Asana by name. Each line represents a brand's share of searches for all eight campaign management platforms we track, month by month, from English-language searches worldwide.

ActiveCampaign and Asana among campaign management platforms worldwide, by month

Share of searches by month for Asana, ActiveCampaign. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotMailchimpAsanaKlaviyoActiveCampaignCustomer.ioPardotAdobe Marketo Engage
Oct 202530.4%30%30.7%6.1%2.2%0.25%0.36%0.03%
Nov 202529.5%35.8%24.7%7.2%2.1%0.24%0.35%0.02%
Dec 202528.2%33.9%28.4%6.9%2%0.28%0.33%0.03%
Jan 202632.4%32%26.7%6.4%1.9%0.26%0.31%0.02%
Feb 202631.6%31.2%26.4%7.7%2.3%0.32%0.38%0.03%
Mar 202632.4%31.9%26.7%6.4%1.9%0.26%0.31%0.03%
Apr 202636.3%29.3%24.7%7.2%1.8%0.29%0.35%0.02%
May 202631.8%31.4%26.4%7.8%1.9%0.32%0.31%0.03%
Jun 202636.4%29.3%24.6%7.3%1.8%0.29%0.29%0.03%
Jul 202633.8%27.5%28.1%8.3%1.6%0.33%0.33%0.03%
Aug 202633.8%27.5%28.1%8.3%1.7%0.34%0.33%0.03%
Sep 202636.4%29.4%24.9%7.3%1.5%0.29%0.29%0.03%

How has the ActiveCampaign and Asana comparison changed over the last 12 months?

3 findings

How did search popularity change for campaign management platforms worldwide in September 2026?

3 changes

  1. In September 2026, Mailchimp overtook Asana to rank 2nd among campaign management platforms worldwide, with 29.4% of the searches.

  2. In September 2026, Asana lost share of searches among campaign management platforms worldwide, from 28.1% to 24.9%.

  3. Estimated monthly branded searches for ActiveCampaign worldwide fell 45% over 12 measured months, from 110K to 60.5K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using ActiveCampaign’s and Asana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ActiveCampaign

1 branded search term

  • activecampaign

Asana

10 branded search terms

  • Asana
  • asana ai
  • asana app
  • asana application
  • asana co
  • asana company
  • asana crm
  • asana desktop app
  • asana software
  • asana templates

How the Brand Demand Index is measured

Other head-to-heads among campaign management platforms

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