ActiveCampaign vs Ortto:Which is more popular by branded search?
In August 2026, ActiveCampaign had more branded searches than Ortto among marketing automation platforms worldwide. ActiveCampaign was estimated to have 73.5K branded searches compared to Ortto’s 2K, and held an 11% Share of Search versus Ortto’s 0.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, ActiveCampaign or Ortto?
Compare software for orchestrating cross-channel campaigns, lifecycle messages, and customer journeys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ActiveCampaign, Ortto. The figures are in the table below the chart.
View monthly share of search table
| Month | Brevo | ActiveCampaign | Ortto | Adobe Marketo Engage | Keap |
|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 16.9% | 0.37% | 0.21% | 0.03% |
| Nov 2025 | 85.1% | 14.4% | 0.3% | 0.16% | 0.03% |
| Dec 2025 | 87.4% | 12.1% | 0.31% | 0.17% | 0.03% |
| Jan 2026 | 85.2% | 14.3% | 0.3% | 0.16% | 0.03% |
| Feb 2026 | 85.1% | 14.3% | 0.31% | 0.21% | 0.04% |
| Mar 2026 | 86.3% | 13.2% | 0.32% | 0.21% | 0.03% |
| Apr 2026 | 89.2% | 10% | 0.59% | 0.14% | 0.03% |
| May 2026 | 88.8% | 10.7% | 0.33% | 0.16% | 0.03% |
| Jun 2026 | 89.4% | 10% | 0.27% | 0.22% | 0.06% |
| Jul 2026 | 91.3% | 8.2% | 0.26% | 0.19% | 0.06% |
| Aug 2026 | 88.5% | 11% | 0.3% | 0.18% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the ActiveCampaign and Ortto comparison changed over the last 12 months?
3 findings
- ActiveCampaign was ahead of Ortto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among marketing automation platforms worldwide moved from 16.9% to 11%, and its estimated monthly branded searches moved from 113K to 73.5K.
- Across the 11 months ending August 2026, Ortto’s estimated Share of Search among marketing automation platforms worldwide moved from 0.37% to 0.3%, and its estimated monthly branded searches moved from 2.5K to 2K.
How did search popularity change for marketing automation platforms worldwide in August 2026?
2 changes
In August 2026, ActiveCampaign gained estimated Share of Search among marketing automation platforms worldwide, from 8.2% to 11%.
Estimated monthly branded searches for Ortto worldwide fell 19% over 11 measured months, from 2.5K to 2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ActiveCampaign’s and Ortto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ActiveCampaign
6 branded search terms
- activecampaign
- activecampaign email automation
- activecampaign email marketing software
- activecampaign marketing automation
- activecampaign pricing
- activecampaign.com
Ortto
5 branded search terms
- ortto
- ortto ai
- ortto pricing
- ortto reviews
- ortto.com
Put your own brand in this comparison
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