ActiveCampaign vs Customer.io:Which is more popular by branded search?
In August 2026, ActiveCampaign had more branded searches than Customer.io among campaign management platforms worldwide. ActiveCampaign was estimated to have 73.5K branded searches compared to Customer.io’s 12.9K, and held a 4.7% Share of Search versus Customer.io’s 0.82%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ActiveCampaign or Customer.io?
Compare the platforms marketing teams run campaigns from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ActiveCampaign, Customer.io. The figures are in the table below the chart.
View monthly share of search table
| Month | HubSpot | ActiveCampaign | Customer.io | Pardot | Adobe Marketo Engage |
|---|---|---|---|---|---|
| Oct 2025 | 92.2% | 6.1% | 0.7% | 0.97% | 0.08% |
| Nov 2025 | 92.1% | 6.2% | 0.71% | 0.97% | 0.07% |
| Dec 2025 | 92% | 6.1% | 0.85% | 0.96% | 0.09% |
| Jan 2026 | 93.4% | 5.1% | 0.71% | 0.8% | 0.06% |
| Feb 2026 | 92.1% | 6% | 0.84% | 0.95% | 0.09% |
| Mar 2026 | 93% | 5.4% | 0.69% | 0.77% | 0.09% |
| Apr 2026 | 94.3% | 4.2% | 0.71% | 0.8% | 0.06% |
| May 2026 | 93.1% | 5.3% | 0.82% | 0.76% | 0.08% |
| Jun 2026 | 94.4% | 4.1% | 0.7% | 0.65% | 0.09% |
| Jul 2026 | 94.2% | 4.1% | 0.84% | 0.78% | 0.09% |
| Aug 2026 | 93.6% | 4.7% | 0.82% | 0.77% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the ActiveCampaign and Customer.io comparison changed over the last 12 months?
3 findings
- ActiveCampaign was ahead of Customer.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among campaign management platforms worldwide moved from 6.1% to 4.7%, and its estimated monthly branded searches moved from 113K to 73.5K.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among campaign management platforms worldwide moved from 0.7% to 0.82%, and its estimated monthly branded searches moved from 13.1K to 12.9K.
How did search popularity change for campaign management platforms worldwide in August 2026?
1 change
In August 2026, ActiveCampaign gained estimated Share of Search among campaign management platforms worldwide, from 4.1% to 4.7%.
How each brand is measured
Brandwave collects information about searches that people make online using ActiveCampaign’s and Customer.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ActiveCampaign
6 branded search terms
- activecampaign
- activecampaign email automation
- activecampaign email marketing software
- activecampaign marketing automation
- activecampaign pricing
- activecampaign.com
Customer.io
9 branded search terms
- customer io
- customer io crm
- customer io email
- customer io forms
- customer io pricing
- customer io push notifications
- customer io sms
- customer io whatsapp
- Customer.io
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.