Brandwave

HubSpot Breeze vs Klaviyo:Which is more popular?

In September 2026, HubSpot Breeze had more branded searches than Klaviyo among AI marketing platforms worldwide. HubSpot Breeze had about 2,900 branded searches, while Klaviyo had 1,900. HubSpot Breeze made up 2.2% of all AI marketing platform searches we track, and Klaviyo accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, HubSpot Breeze appeared in three of the five answers and Klaviyo in two. Klaviyo was mentioned before HubSpot Breeze in two out of three answers that named either.

Among AI marketing platforms worldwide in September 2026

Who do people search for more?

HubSpot Breeze, about 53% more searches than Klaviyo

HubSpot Breeze 2.9K searchesKlaviyo 1.9K searches

Who does AI mention more?

HubSpot Breeze, mentioned in 3 of 5 answers, Klaviyo in 2

HubSpot Breeze in 3 of 5Klaviyo in 2 of 5

Who does AI recommend more?

Klaviyo, named ahead of HubSpot Breeze in 2 of 3 answers

Klaviyo first in 2HubSpot Breeze first in 1

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Top AI marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot Breeze was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Klaviyo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Klaviyo was listed before HubSpot Breeze in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klaviyo1st
  2. HubSpot Breeze2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot Breeze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klaviyo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI marketing platforms

5 answers

  • Asked ChatGPT

    “What are the best AI marketing tools?”

    1. 4Klaviyo
    2. 5HubSpot Breeze

  • Asked ChatGPT

    “Which AI platform is best for creating marketing content at scale?”

    1. Asked ChatGPT

      “What AI tools do marketing teams use to run campaigns?”

      1. 2Klaviyo
      2. 5HubSpot Breeze

    2. Searched Google, AI Overview

      “ai marketing tools”

      1. 4HubSpot Breeze

    3. Searched Google, AI Overview

      “ai marketing platform”

      Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.

      Is HubSpot Breeze or Klaviyo more popular in search?

      This chart shows how often people search Google for HubSpot Breeze and Klaviyo by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.

      HubSpot Breeze and Klaviyo among AI marketing platforms worldwide, by month

      Share of searches by month for HubSpot Breeze, Klaviyo. The figures are in the table below the chart.

      View monthly share of searches table
      MonthHubSpot BreezeKlaviyo
      Nov 20252.1%0.23%
      Dec 20251.9%0.26%
      Jan 20261.8%0.24%
      Feb 20261.9%0.31%
      Mar 20262%0.3%
      Apr 20263%0.32%
      May 20262.5%0.33%
      Jun 20262.5%0.41%
      Jul 20262.4%0.32%
      Aug 20262%0.34%
      Sep 20262.2%1.5%
      Oct 2026——

      Klaviyo sells other things too, so only its searches that name this product count here, like “klaviyo ai”.

      How has branded search for HubSpot Breeze and Klaviyo changed worldwide over the last 12 months?

      3 findings

      How did search popularity change for AI marketing platforms worldwide in September 2026?

      3 changes

      1. In September 2026, Typeface overtook HubSpot Breeze and 3 others to rank 7th among AI marketing platforms worldwide, with 4.2% of the searches.

      2. In September 2026, Klaviyo overtook Persado and Semrush to rank 10th among AI marketing platforms worldwide, with 1.5% of the searches.

      3. Estimated monthly branded searches for HubSpot Breeze worldwide fell 56.1% over 11 measured months, from 6.6K to 2.9K in September 2026.

      How are HubSpot Breeze’s and Klaviyo’s branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using HubSpot Breeze’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      HubSpot Breeze

      2 branded search terms

      • hubspot ai
      • hubspot artificial intelligence

      Klaviyo

      1 branded search term

      • klaviyo ai

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

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