Brandwave

How popular isMailerLite in search?

In August 2026, there were an estimated 211K branded searches for MailerLite worldwide which is down 17.8% over the last 11 months. MailerLite holds 8.2% estimated Share of Search among email marketing platforms worldwide and is ranked 5th of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mailchimp40.9%
  2. Brevo22.9%
  3. Klaviyo12.2%
  4. Constant Contact9.6%
  5. MailerLite8.2%
  6. ActiveCampaign2.8%
  7. Kit1.9%
  8. Omnisend1.6%
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Which email marketing platforms compete with MailerLite?

MailerLite against email marketing platforms worldwide, by month

Share of Search by month for Mailchimp, Brevo, Klaviyo, Constant Contact, MailerLite, ActiveCampaign. The figures are in the table below the chart.

View monthly share of search table
MonthMailchimpBrevoKlaviyoConstant ContactMailerLiteActiveCampaignKitOmnisend
Oct 202547.4%16.8%9.7%11.2%7.8%3.4%2.2%1.5%
Nov 202548.8%17.4%9.9%9.4%8%2.9%2%1.6%
Dec 202545.8%20%9.4%10.8%7.5%2.8%2.3%1.5%
Jan 202649.1%17.4%9.9%9.4%8%2.9%2.1%1.3%
Feb 202645.6%19.4%11%8.6%8.9%3.3%1.8%1.4%
Mar 202647.3%20.3%9.5%8.9%7.8%3.1%1.6%1.5%
Apr 202648.9%21.4%9.9%6.3%8%2.4%1.7%1.3%
May 202643%23.2%10.9%8.3%8.7%2.8%1.6%1.4%
Jun 202642.5%22.9%10.5%10%8.5%2.6%1.8%1.4%
Jul 202640.5%25.7%11.4%7.3%9.3%2.3%1.6%1.8%
Aug 202640.9%22.9%12.2%9.6%8.2%2.8%1.9%1.6%
Sep 2026————————

  1. 1.Mailchimp

    40.9%

    held 1st · 1.1M estimated branded searches · -5.6% vs prior month · +0.4 points

  2. 2.Brevo

    22.9%

    held 2nd · 590K estimated branded searches · -16.9% vs prior month · -2.9 points

  3. 3.Klaviyo

    12.2%

    held 3rd · 315K estimated branded searches · +0.08% vs prior month · +0.8 points

  4. 4.Constant Contact

    9.6%

    moved from 5th to 4th · 247K estimated branded searches · +22.4% vs prior month · +2.3 points

  5. 5.MailerLite

    8.2%

    moved from 4th to 5th · 211K estimated branded searches · -18% vs prior month · -1.2 points

  6. 6.ActiveCampaign

    2.8%

    held 6th · 73.5K estimated branded searches · +14.9% vs prior month · +0.5 points

  7. 7.Kit

    1.9%

    moved from 8th to 7th · 48.4K estimated branded searches · +11.2% vs prior month · +0.3 points

  8. 8.Omnisend

    1.6%

    moved from 7th to 8th · 41.1K estimated branded searches · -17.8% vs prior month · -0.2 points

Compare search popularity between MailerLite and its closest rivals

How has branded search demand for MailerLite changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MailerLite worldwide fell from 257K to 211K.
  • Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms worldwide peaked at 9.3% in July 2026 and was lowest at 7.5% in December 2025.

How did search popularity change for email marketing platforms worldwide in August 2026?

  1. In August 2026, Constant Contact overtook MailerLite to rank 4th among email marketing platforms worldwide, at 9.6%.

  2. In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%.

  3. In August 2026, ActiveCampaign gained estimated Share of Search among email marketing platforms worldwide, from 2.3% to 2.8%.

  4. In August 2026, Brevo lost estimated Share of Search among email marketing platforms worldwide, from 25.7% to 22.9%.

  5. In August 2026, MailerLite lost estimated Share of Search among email marketing platforms worldwide, from 9.3% to 8.2%.

  6. In August 2026, Kit rose from 8th to 7th among email marketing platforms worldwide.

Which newsletter platforms compete with MailerLite?

MailerLite against newsletter platforms worldwide, by month

Share of Search by month for Substack, Mailchimp, MailerLite. The figures are in the table below the chart.

View monthly share of search table
MonthSubstackMailchimpMailerLitebeehiivKitGhostButtondown
Oct 202541.3%46.1%7.6%2.1%2.2%0.75%0.01%
Nov 202541.5%46.2%7.6%2.1%1.9%0.68%0.01%
Dec 202551.2%38.2%6.3%1.7%1.9%0.68%0.01%
Jan 202651.1%38.3%6.3%2.1%1.6%0.6%0.02%
Feb 202650.2%37.8%7.4%2.5%1.5%0.73%0.02%
Mar 202650.4%38.7%6.4%2.5%1.3%0.66%0.02%
Apr 202650.6%38.5%6.3%2.5%1.3%0.67%0.02%
May 202654.5%34.2%6.9%2.3%1.3%0.73%0.02%
Jun 202654.9%34%6.8%2.2%1.4%0.59%0.02%
Jul 202657.7%31%7.1%2.3%1.2%0.59%0.02%
Aug 202664.1%26.9%5.4%1.8%1.2%0.54%0.02%
Sep 2026———————

  1. 1.Substack

    64.1%

    held 1st · 2.5M estimated branded searches · +20.6% vs prior month · +6.4 points

  2. 2.Mailchimp

    26.9%

    held 2nd · 1.1M estimated branded searches · -5.6% vs prior month · -4.1 points

  3. 3.MailerLite

    5.4%

    held 3rd · 211K estimated branded searches · -18% vs prior month · -1.7 points

  4. 4.beehiiv

    1.8%

    held 4th · 70.6K estimated branded searches · -16.5% vs prior month · -0.5 points

  5. 5.Kit

    1.2%

    held 5th · 48.4K estimated branded searches · +11.2% vs prior month · 0 points

  6. 6.Ghost

    0.54%

    held 6th · 21.2K estimated branded searches · +0.33% vs prior month · 0 points

  7. 7.Buttondown

    0.02%

    held 7th · 620 estimated branded searches · -8.8% vs prior month · 0 points

Compare search popularity between MailerLite and its closest rivals

How has branded search demand for MailerLite changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among newsletter platforms worldwide decreased from 7.6% to 5.4%.
  • Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among newsletter platforms worldwide peaked at 7.6% in November 2025 and was lowest at 5.4% in August 2026.

How did search popularity change for newsletter platforms worldwide in August 2026?

  1. In August 2026, Substack gained estimated Share of Search among newsletter platforms worldwide, from 57.7% to 64.1%.

  2. In August 2026, Mailchimp lost estimated Share of Search among newsletter platforms worldwide, from 31% to 26.9%.

  3. In August 2026, MailerLite lost estimated Share of Search among newsletter platforms worldwide, from 7.1% to 5.4%.

  4. In August 2026, beehiiv lost estimated Share of Search among newsletter platforms worldwide, from 2.3% to 1.8%.

  5. Estimated monthly branded searches for Buttondown worldwide rose 29.2% over 11 measured months, from 480 to 620 in August 2026.

  6. Estimated monthly branded searches for Kit worldwide fell 34.5% over 11 measured months, from 73.8K to 48.4K in August 2026.

How is MailerLite measured?

Brandwave collects information about searches that people make online using MailerLite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • mailer lite
  • MailerLite
  • mailerlite app
  • mailerlite com
  • mailerlite email marketing
  • mailerlite free
  • mailerlite free plan
  • mailerlite landing page
  • mailerlite newsletter
  • mailerlite plans
  • mailerlite pricing
  • what is mailerlite

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How the Brand Demand Index is measured

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