Brandwave

ClickFunnels vs MailerLite:Which is more popular?

In September 2026, MailerLite had more branded searches than ClickFunnels among landing page builders worldwide. MailerLite had about 246,000 branded searches, while ClickFunnels had 22,500. MailerLite made up 7.7% of all landing page builder searches we track, and ClickFunnels accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about landing page builders, MailerLite appeared in two of the five answers and ClickFunnels in none.

Among landing page builders worldwide in September 2026

Who do people search for more?

MailerLite, about 11 searches for every 1 for ClickFunnels

MailerLite 246K searchesClickFunnels 22.5K searches

Who does AI mention more?

MailerLite, mentioned in 2 of 5 answers, ClickFunnels in 0

MailerLite in 2 of 5ClickFunnels in 0 of 5

Who does AI recommend more?

MailerLite, the only one of the two named

MailerLite first in 2ClickFunnels never named

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Top landing page builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MailerLite was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ClickFunnels did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unbounce1st
  2. Leadpages2nd
  3. Framer3rd
  4. Carrd4th
  5. Wix5th
  6. Landingi6th
  7. Instapage7th
  8. MailerLite8th
  9. ClickFunnels–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Unbounce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leadpages5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Landingi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carrd3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MailerLite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instapage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickFunnels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about landing page builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ClickFunnels or MailerLite more popular in search?

This chart shows how often people search Google for ClickFunnels and MailerLite by name. Each line represents a brand's share of searches for all nine landing page builders we track, month by month, from English-language searches worldwide.

ClickFunnels and MailerLite among landing page builders worldwide, by month

Share of searches by month for MailerLite, ClickFunnels. The figures are in the table below the chart.

View monthly share of searches table
MonthWixMailerLiteCarrdClickFunnelsFramerUnbounceLeadpagesInstapageLandingi
Oct 202588.4%6.3%1.9%1.3%0.46%0.73%0.47%0.25%0.25%
Nov 202588.9%6.4%1.6%1.1%0.47%0.73%0.48%0.21%0.21%
Dec 202588.3%6.3%2.3%1%0.46%0.72%0.47%0.21%0.21%
Jan 202688.5%6.3%2.3%0.87%0.47%0.6%0.48%0.21%0.17%
Feb 202688.6%6.3%2.3%0.87%0.47%0.6%0.46%0.18%0.17%
Mar 202689%6.3%1.9%0.87%0.57%0.6%0.41%0.18%0.17%
Apr 202689.1%6.4%1.9%0.72%0.58%0.6%0.39%0.14%0.14%
May 202689.3%6.4%1.9%0.72%0.58%0.5%0.33%0.14%0.11%
Jun 202687.5%7.6%2.3%0.7%0.69%0.59%0.33%0.17%0.11%
Jul 202687.6%7.7%2.3%0.7%0.69%0.52%0.27%0.14%0.11%
Aug 202688.9%6.4%2.3%0.72%0.7%0.49%0.27%0.14%0.11%
Sep 202688%7.7%1.9%0.7%0.69%0.49%0.28%0.11%0.11%

How has the ClickFunnels and MailerLite comparison changed over the last 12 months?

3 findings

How did search popularity change for landing page builders worldwide in September 2026?

2 changes

  1. In September 2026, MailerLite gained share of searches among landing page builders worldwide, from 6.4% to 7.7%.

  2. Estimated monthly branded searches for ClickFunnels worldwide fell 55.1% over 12 measured months, from 50K to 22.5K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using ClickFunnels’ and MailerLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ClickFunnels

3 branded search terms

  • clickfunnels
  • clickfunnels funnel builder
  • clickfunnels landing page

MailerLite

4 branded search terms

  • mailer lite
  • MailerLite
  • mailerlite app
  • mailerlite landing page

How the Brand Demand Index is measured

Other head-to-heads among landing page builders

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