Customer.io vs MoEngage:Which is more popular by branded search?
In August 2026, MoEngage had more branded searches than Customer.io among customer engagement platforms worldwide. MoEngage was estimated to have 44.8K branded searches compared to Customer.io’s 12.9K, and held a 7.8% Share of Search versus Customer.io’s 2.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Customer.io vs MoEngage and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Customer.io or MoEngage?
Compare platforms for sending lifecycle email, SMS, push, and in-app messages to customers, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MoEngage, Customer.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Klaviyo | Braze | OneSignal | CleverTap | MoEngage | Customer.io | Airship | Iterable |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 18.9% | 10.5% | 7.3% | 8.9% | 2.1% | 0.42% | 0.16% |
| Nov 2025 | 51.9% | 18.9% | 10.5% | 7.4% | 9% | 1.8% | 0.36% | 0.14% |
| Dec 2025 | 50.6% | 18.6% | 10.4% | 7.2% | 10.6% | 2.1% | 0.39% | 0.16% |
| Jan 2026 | 52.4% | 19.3% | 10.8% | 7.5% | 7.4% | 2.2% | 0.4% | 0.17% |
| Feb 2026 | 53.4% | 19.5% | 9.1% | 7.6% | 7.6% | 2.2% | 0.47% | 0.14% |
| Mar 2026 | 52.4% | 19.1% | 10.8% | 7.4% | 7.4% | 2.1% | 0.61% | 0.18% |
| Apr 2026 | 52.5% | 19.1% | 10.7% | 7.4% | 7.4% | 2.2% | 0.58% | 0.15% |
| May 2026 | 53% | 18.8% | 10.6% | 7.3% | 7.3% | 2.1% | 0.55% | 0.17% |
| Jun 2026 | 51.6% | 18.8% | 10.4% | 7.4% | 8.9% | 2.1% | 0.65% | 0.16% |
| Jul 2026 | 54.5% | 16.5% | 10.5% | 7.8% | 7.8% | 2.2% | 0.54% | 0.15% |
| Aug 2026 | 54.7% | 16.5% | 10.4% | 7.8% | 7.8% | 2.2% | 0.38% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Customer.io and MoEngage comparison changed over the last 12 months?
3 findings
- MoEngage was ahead of Customer.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among customer engagement platforms worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 13.1K to 12.9K.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among customer engagement platforms worldwide moved from 8.9% to 7.8%, and its estimated monthly branded searches moved from 54.8K to 44.8K.
How did search popularity change for customer engagement platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Customer.io’s and MoEngage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Customer.io
9 branded search terms
- customer io
- customer io crm
- customer io email
- customer io forms
- customer io pricing
- customer io push notifications
- customer io sms
- customer io whatsapp
- Customer.io
MoEngage
10 branded search terms
- mo engage
- MoEngage
- moengage app
- moengage com
- moengage customer engagement platform
- moengage notification
- moengage pricing
- moengage tool
- moengage website
- moengage whatsapp
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.