Brandwave

How popular isCustomer.io in search?

In August 2026, there were an estimated 12.9K branded searches for Customer.io worldwide which held steady over the last 11 months. Customer.io holds 7.5% estimated Share of Search among in app messaging platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Braze55.7%
  2. OneSignal35.1%
  3. Customer.io7.5%
  4. Airship1.3%
  5. Iterable0.46%
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Which in app messaging platforms compete with Customer.io?

Customer.io against in app messaging platforms worldwide, by month

Share of Search by month for Braze, OneSignal, Customer.io. The figures are in the table below the chart.

View monthly share of search table
MonthBrazeOneSignalCustomer.ioAirshipIterable
Oct 202558.8%32.8%6.6%1.3%0.5%
Nov 202559.6%33.2%5.6%1.1%0.43%
Dec 202558.8%32.9%6.6%1.2%0.49%
Jan 202658.8%32.9%6.6%1.2%0.51%
Feb 202662.2%28.8%7.1%1.5%0.45%
Mar 202658.2%32.8%6.6%1.9%0.53%
Apr 202658.4%32.8%6.6%1.8%0.45%
May 202658.3%32.9%6.6%1.7%0.53%
Jun 202658.6%32.3%6.6%2%0.49%
Jul 202655.2%35%7.5%1.8%0.48%
Aug 202655.7%35.1%7.5%1.3%0.46%
Sep 2026—————

  1. 1.Braze

    55.7%

    Held 1st. 95.1K estimated branded searches, -0.56% vs prior month. Share +0.5 points.

  2. 2.OneSignal

    35.1%

    Held 2nd. 59.9K estimated branded searches, -1.2% vs prior month. Share +0.1 points.

  3. 3.Customer.io

    7.5%

    Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.

  4. 4.Airship

    1.3%

    Held 4th. 2.2K estimated branded searches, -30.9% vs prior month. Share -0.5 points.

  5. 5.Iterable

    0.46%

    Held 5th. 790 estimated branded searches, -6% vs prior month. Share 0 points.

Compare search popularity between Customer.io and its closest rivals

How has branded search demand for Customer.io changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Customer.io worldwide held steady, from 13.1K to 12.9K.
  • Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among in app messaging platforms worldwide increased from 6.6% to 7.5%.
  • Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among in app messaging platforms worldwide peaked at 7.5% in August 2026 and was lowest at 5.6% in November 2025.

How did search popularity change for in app messaging platforms worldwide in August 2026?

  1. In August 2026, Airship lost estimated Share of Search among in app messaging platforms worldwide, from 1.8% to 1.3%.

  2. Customer.io’s estimated Share of Search among in app messaging platforms worldwide has gained ground for 3 months in a row, from 6.6% to 7.5% in August 2026.

  3. Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.

  4. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

Where does Customer.io compete?

Customer.io is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Campaign management platforms3rd of 50.82%Show ranking
Customer engagement platforms6th of 92.2%Show ranking
Customer marketing platforms3rd of 53%Show ranking
In app messaging platforms3rd of 57.5%Shown above

How is Customer.io measured?

Brandwave collects information about searches that people make online using Customer.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • customer io
  • customer io crm
  • customer io email
  • customer io forms
  • customer io pricing
  • customer io push notifications
  • customer io sms
  • customer io whatsapp
  • Customer.io

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How the Brand Demand Index is measured

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