Brandwave

Gong vs HubSpot:Which is more popular?

In September 2026, Gong had more branded searches than HubSpot among sales forecasting platforms worldwide. Gong had about 5,400 branded searches, while HubSpot had 1,900. Gong made up 5.3% of all sales forecasting platform searches we track, and HubSpot accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about sales forecasting platforms, both Gong and HubSpot appeared in all five answers. Gong was mentioned before HubSpot in three out of five answers.

Among sales forecasting platforms worldwide in September 2026

Who do people search for more?

Gong, about 3 searches for every 1 for HubSpot

Gong 5.4K searchesHubSpot 1.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Gong in 5 of 5HubSpot in 5 of 5

Who does AI recommend more?

Gong, named ahead of HubSpot in 3 of 5 answers

Gong first in 3HubSpot first in 2

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Top sales forecasting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Gong and HubSpot showed up in all five answers. Gong was listed before HubSpot in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salesforce1st
  2. Gong2nd
  3. HubSpot3rd
  4. Clari Copilot4th
  5. Aviso5th
  6. Anaplan6th
  7. BoostUp7th
  8. People.ai–
  9. InsightSquared–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salesforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anaplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clari Copilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aviso3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BoostUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • People.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InsightSquared0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales forecasting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gong or HubSpot more popular in search?

This chart shows how often people search Google for Gong and HubSpot by name. Each line represents a brand's share of searches for all nine sales forecasting platforms we track, month by month, from English-language searches worldwide.

Gong and HubSpot among sales forecasting platforms worldwide, by month

Share of searches by month for Gong, HubSpot. The figures are in the table below the chart.

View monthly share of searches table
MonthAnaplanBoostUpSalesforceGongPeople.aiHubSpotInsightSquaredAvisoClari Copilot
Oct 202568.1%9.1%7.4%7.4%4%3.3%0.44%0.07%0.06%
Nov 202566.1%10.8%8.8%7.2%3.9%2.6%0.35%0.09%0.04%
Dec 202566.1%10.8%8.8%7.2%3.9%2.6%0.43%0.09%0.02%
Jan 202670.8%9.5%7.8%5.2%3.4%2.8%0.37%0.1%0.07%
Feb 202670.1%9.4%7.7%6.3%3.4%2.7%0.3%0.09%0.04%
Mar 202666.1%8.8%7.2%10.8%3.9%2.6%0.43%0.07%0.06%
Apr 202666.1%8.8%7.2%10.8%3.9%2.6%0.29%0.09%0.06%
May 202663.2%10.3%8.5%10.3%4.6%2.5%0.33%0.16%0.07%
Jun 202665.9%8.8%8.8%10.8%3.2%2.1%0.23%0.08%0.06%
Jul 202661.5%10.1%12.3%10.1%3.7%1.9%0.21%0.15%0.05%
Aug 202664.9%13%8.7%7.1%3.9%2%0.23%0.12%0.05%
Sep 202672.7%9.7%6.5%5.3%3.5%1.9%0.21%0.12%0.07%

How has the Gong and HubSpot comparison changed over the last 12 months?

3 findings
  • Gong was ahead of HubSpot in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gong’s share of searches among sales forecasting platforms worldwide moved from 7.4% to 5.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, HubSpot’s share of searches among sales forecasting platforms worldwide moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 3.6K to 1.9K.

How did search popularity change for sales forecasting platforms worldwide in September 2026?

2 changes

  1. In September 2026, Gong lost share of searches among sales forecasting platforms worldwide, from 7.1% to 5.3%.

  2. Estimated monthly branded searches for HubSpot worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gong’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gong

1 branded search term

  • gong io

HubSpot

1 branded search term

  • hubspot sales hub

How the Brand Demand Index is measured

Other head-to-heads among sales forecasting platforms

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