How popular isSalesforce in search?
In September 2026, people searched for Salesforce by name about 3 million times worldwide, a 17.6% increase from the previous year. These searches made up 6.5% of all global sales forecasting platform searches, placing Salesforce third out of nine platforms. These are worldwide searches for English-language branded terms.
Anaplan72.7%
BoostUp9.7%
Salesforce6.5%
Gong5.3%
People.ai3.5%
HubSpot1.9%
InsightSquared0.21%
Aviso0.12%
Clari Copilot0.07%
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Which sales forecasting platforms compete with Salesforce?
Share of searches by month for Anaplan, BoostUp, Salesforce, Gong, People.ai. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anaplan | BoostUp | Salesforce | Gong | People.ai | HubSpot | InsightSquared | Aviso | Clari Copilot |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 9.1% | 7.4% | 7.4% | 4% | 3.3% | 0.44% | 0.07% | 0.06% |
| Nov 2025 | 66.1% | 10.8% | 8.8% | 7.2% | 3.9% | 2.6% | 0.35% | 0.09% | 0.04% |
| Dec 2025 | 66.1% | 10.8% | 8.8% | 7.2% | 3.9% | 2.6% | 0.43% | 0.09% | 0.02% |
| Jan 2026 | 70.8% | 9.5% | 7.8% | 5.2% | 3.4% | 2.8% | 0.37% | 0.1% | 0.07% |
| Feb 2026 | 70.1% | 9.4% | 7.7% | 6.3% | 3.4% | 2.7% | 0.3% | 0.09% | 0.04% |
| Mar 2026 | 66.1% | 8.8% | 7.2% | 10.8% | 3.9% | 2.6% | 0.43% | 0.07% | 0.06% |
| Apr 2026 | 66.1% | 8.8% | 7.2% | 10.8% | 3.9% | 2.6% | 0.29% | 0.09% | 0.06% |
| May 2026 | 63.2% | 10.3% | 8.5% | 10.3% | 4.6% | 2.5% | 0.33% | 0.16% | 0.07% |
| Jun 2026 | 65.9% | 8.8% | 8.8% | 10.8% | 3.2% | 2.1% | 0.23% | 0.08% | 0.06% |
| Jul 2026 | 61.5% | 10.1% | 12.3% | 10.1% | 3.7% | 1.9% | 0.21% | 0.15% | 0.05% |
| Aug 2026 | 64.9% | 13% | 8.7% | 7.1% | 3.9% | 2% | 0.23% | 0.12% | 0.05% |
| Sep 2026 | 72.7% | 9.7% | 6.5% | 5.3% | 3.5% | 1.9% | 0.21% | 0.12% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.7% | 74K | +22.3% | +7.8 points | |
| 2, held 2nd | 9.7% | 9.9K | -18.2% | -3.3 points | |
| 3, held 3rd | 6.5% | 6.6K | -18.5% | -2.2 points | |
| 4, held 4th | 5.3% | 5.4K | -18.2% | -1.8 points | |
| 5, held 5th | 3.5% | 3.6K | 0% | -0.3 points | |
| 6, held 6th | 1.9% | 1.9K | 0% | -0.2 points | |
| 7, held 7th | 0.21% | 210 | 0% | 0 points | |
| 8, held 8th | 0.12% | 120 | +9.1% | 0 points | |
| 9, held 9th | 0.07% | 70 | +40% | 0 points |
1.
Anaplan72.7%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +7.8 points.
2.
BoostUp9.7%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -3.3 points.
6.5%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.2 points.
4.
Gong5.3%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.5%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
HubSpot1.9%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.21%
Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Aviso0.12%
Held 8th. 120 estimated branded searches, +9.1% vs prior month. Share 0 points.
0.07%
Held 9th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
Compare search popularity between Salesforce and its closest rivals
Every comparison with Salesforce
33 comparisons
- HubSpot vs Salesforce
- Salesforce vs Zoho CRM
- Salesforce vs ServiceNow
- Pipedrive vs Salesforce
- Salesforce vs Zendesk
- Microsoft Dynamics 365 vs Salesforce
- Attio vs Salesforce
- Freshdesk vs Salesforce
- ManageEngine vs Salesforce
- monday CRM vs Salesforce
- Close vs Salesforce
- Freshsales vs Salesforce
- Salesforce vs Yellow.ai
- Anaplan vs Salesforce
- BoostUp vs Salesforce
- Netomi vs Salesforce
- Chatwoot vs Salesforce
- Kommo vs Salesforce
- Respond.io vs Salesforce
- Salesforce vs Trengo
- Salesforce vs Twilio
- Gorgias vs Salesforce
- Kustomer vs Salesforce
- Intercom vs Salesforce
- Gong vs Salesforce
- Ada vs Salesforce
- Re:amaze vs Salesforce
- People.ai vs Salesforce
- Salesforce vs Ultimate
- Freshdesk Omni vs Salesforce
- InsightSquared vs Salesforce
- Aviso vs Salesforce
- Clari Copilot vs Salesforce
How has branded search demand for Salesforce changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Salesforce worldwide rose from 2.5M to 3M.
- Across the 12 months ending September 2026, Salesforce’s share of searches among sales forecasting platforms worldwide decreased from 7.4% to 6.5%.
- Across the 12 months ending September 2026, Salesforce’s share of searches among sales forecasting platforms worldwide peaked at 12.3% in July 2026 and was lowest at 6.5% in September 2026.
- Across the 12 months ending September 2026, Salesforce rose from 4th to 3rd among sales forecasting platforms worldwide.
How did search popularity change for sales forecasting platforms worldwide in September 2026?
6 changes
In September 2026, Anaplan gained share of searches among sales forecasting platforms worldwide, from 64.9% to 72.7%.
In September 2026, BoostUp lost share of searches among sales forecasting platforms worldwide, from 13% to 9.7%.
In September 2026, Salesforce lost share of searches among sales forecasting platforms worldwide, from 8.7% to 6.5%.
In September 2026, Gong lost share of searches among sales forecasting platforms worldwide, from 7.1% to 5.3%.
Estimated monthly branded searches for Aviso worldwide rose 50% over 12 measured months, from 80 to 120 in September 2026.
Estimated monthly branded searches for InsightSquared worldwide fell 56.3% over 12 measured months, from 480 to 210 in September 2026.
How are Salesforce’s branded searches counted?
39 search terms
Brandwave collects information about searches that people make online using Salesforce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- agentforce
- app salesforce
- data cloud salesforce
- experience cloud
- marketing cloud
- sales cloud
- sales cloud salesforce
- salesforce
- salesforce agentforce
- salesforce app
- salesforce cloud
- salesforce commerce cloud
- salesforce cpq
- salesforce crm
- salesforce crm company
- salesforce crm management
- salesforce crm platform
- salesforce crm software
- salesforce crm system
- salesforce crm tool
- salesforce customer 360
- salesforce customer management
- salesforce customer relationship
- salesforce customer relationship management
- salesforce customer relationship management system
- salesforce data cloud
- salesforce einstein
- salesforce experience cloud
- salesforce for crm
- salesforce health cloud
- salesforce marketing cloud
- salesforce platform
- salesforce relationship management
- salesforce sales cloud
- salesforce service cloud
- salesforce software
- salesforcecpq
- service cloud
- service cloud salesforce
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Where does Salesforce compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| CRM platforms | 1st of 9 | 49.5% | Show ranking |
| Self service portals | 1st of 6 | 55.3% | Show ranking |
| Omnichannel messaging platforms | 7th of 10 | 0.52% | Show ranking |
| Omnichannel support platforms | 5th of 7 | 1.1% | Show ranking |
| Sales forecasting platforms | 3rd of 9 | 6.5% | Shown above |
| Conversational AI platforms | 1st of 6 | 64.4% | Show ranking |
Is Salesforce your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.