Brandwave

Gong vs Salesforce:Which is searched more?

In September 2026, Salesforce had more branded searches than Gong among sales forecasting platforms worldwide. Salesforce had about 6,600 branded searches, while Gong had 5,400. Salesforce made up 6.5% of all sales forecasting platform searches we track, and Gong accounted for 5.3%. These are worldwide searches for English-language branded terms.

Share of searches among sales forecasting platforms worldwide in September 2026Is Gong or Salesforce more popular in search?
Gong5.3%5.4K searches
vs
Salesforce6.5%6.6K searches

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Is Gong or Salesforce more popular in search?

Compare the platforms sales leaders forecast with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gong and Salesforce among sales forecasting platforms worldwide, by month

Share of searches by month for Salesforce, Gong. The figures are in the table below the chart.

View monthly share of searches table
MonthAnaplanBoostUpSalesforceGongPeople.aiHubSpotInsightSquaredAvisoClari Copilot
Oct 202568.1%9.1%7.4%7.4%4%3.3%0.44%0.07%0.06%
Nov 202566.1%10.8%8.8%7.2%3.9%2.6%0.35%0.09%0.04%
Dec 202566.1%10.8%8.8%7.2%3.9%2.6%0.43%0.09%0.02%
Jan 202670.8%9.5%7.8%5.2%3.4%2.8%0.37%0.1%0.07%
Feb 202670.1%9.4%7.7%6.3%3.4%2.7%0.3%0.09%0.04%
Mar 202666.1%8.8%7.2%10.8%3.9%2.6%0.43%0.07%0.06%
Apr 202666.1%8.8%7.2%10.8%3.9%2.6%0.29%0.09%0.06%
May 202663.2%10.3%8.5%10.3%4.6%2.5%0.33%0.16%0.07%
Jun 202665.9%8.8%8.8%10.8%3.2%2.1%0.23%0.08%0.06%
Jul 202661.5%10.1%12.3%10.1%3.7%1.9%0.21%0.15%0.05%
Aug 202664.9%13%8.7%7.1%3.9%2%0.23%0.12%0.05%
Sep 202672.7%9.7%6.5%5.3%3.5%1.9%0.21%0.12%0.07%

How has the Gong and Salesforce comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Gong took it in March 2026, Salesforce took it in July 2026.
  • Across the 12 months ending September 2026, Gong’s share of searches among sales forecasting platforms worldwide moved from 7.4% to 5.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Salesforce’s share of searches among sales forecasting platforms worldwide moved from 7.4% to 6.5%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for sales forecasting platforms worldwide in September 2026?

2 changes
  1. In September 2026, Salesforce lost share of searches among sales forecasting platforms worldwide, from 8.7% to 6.5%.

  2. In September 2026, Gong lost share of searches among sales forecasting platforms worldwide, from 7.1% to 5.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gong’s and Salesforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gong

1 branded search term

  • gong io

Salesforce

1 branded search term

  • salesforce sales cloud

How the Brand Demand Index is measured

Other head-to-heads among sales forecasting platforms

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Put your own brand in this comparison

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