Brandwave

Salesforce vs Twilio:Which is more popular?

In September 2026, Twilio had more branded searches than Salesforce among omnichannel messaging platforms worldwide. Twilio had about 550,000 branded searches, while Salesforce had 6,400. Twilio made up 44.5% of all omnichannel messaging platform searches we track, and Salesforce accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about omnichannel messaging platforms, Salesforce and Twilio each appeared in three of the five answers. Salesforce was mentioned before Twilio in three out of four answers that named either.

Among omnichannel messaging platforms worldwide in September 2026

Who do people search for more?

Twilio, about 86 searches for every 1 for Salesforce

Twilio 550K searchesSalesforce 6.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Salesforce in 3 of 5Twilio in 3 of 5

Who does AI recommend more?

Salesforce, named ahead of Twilio in 3 of 4 answers

Salesforce first in 3Twilio first in 1

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Top omnichannel messaging platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesforce was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Twilio was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Salesforce was listed before Twilio in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Intercom2nd
  3. Salesforce3rd
  4. Freshdesk Omni4th
  5. Twilio5th
  6. Respond.io6th
  7. Kommo–
  8. Chatwoot–
  9. Trengo–
  10. Re:amaze–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salesforce3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshdesk Omni3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Respond.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kommo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chatwoot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trengo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Re:amaze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about omnichannel messaging platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Salesforce or Twilio more popular in search?

This chart shows how often people search Google for Salesforce and Twilio by name. Each line represents a brand's share of searches for all ten omnichannel messaging platforms we track, month by month, from English-language searches worldwide.

Salesforce and Twilio among omnichannel messaging platforms worldwide, by month

Share of searches by month for Twilio, Salesforce. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilioZendeskKommoRespond.ioChatwootTrengoSalesforceIntercomRe:amazeFreshdesk Omni
Oct 202547%25.8%16%5.3%3.5%1.1%0.68%0.35%0.32%0.09%
Nov 202546.2%25.4%15.8%6.6%3.4%1%0.66%0.31%0.38%0.11%
Dec 202543.5%29.2%14.9%5.7%3.9%1.2%0.62%0.36%0.45%0.13%
Jan 202644%29.5%15.5%4.4%4%1.2%0.66%0.35%0.39%0.08%
Feb 202646.7%25.6%16%5%4.2%1.1%0.67%0.36%0.39%0.08%
Mar 202646.4%25.4%15.8%5.7%4.2%0.87%0.67%0.45%0.32%0.09%
Apr 202652.3%19.2%15%6.4%4.7%0.97%0.5%0.47%0.35%0.1%
May 202648.8%21.8%16.6%6%4.4%0.91%0.46%0.6%0.28%0.09%
Jun 202649.9%22.3%14.3%6.5%4.5%0.93%0.47%0.72%0.28%0.07%
Jul 202652.2%19.1%14.6%6%5.8%0.97%0.59%0.43%0.3%0.08%
Aug 202652.5%19.2%14.7%6.8%4.8%0.8%0.49%0.42%0.29%0.08%
Sep 202644.5%24.4%15.2%7.8%6%0.83%0.52%0.44%0.31%0.08%

How has the Salesforce and Twilio comparison changed over the last 12 months?

3 findings

How did search popularity change for omnichannel messaging platforms worldwide in September 2026?

2 changes

  1. In September 2026, Twilio lost share of searches among omnichannel messaging platforms worldwide, from 52.5% to 44.5%.

  2. Estimated monthly branded searches for Salesforce worldwide fell 34% over 12 measured months, from 9.7K to 6.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Salesforce’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salesforce

2 branded search terms

  • salesforce service cloud
  • service cloud salesforce

Twilio

1 branded search term

  • twilio

How the Brand Demand Index is measured

Other head-to-heads among omnichannel messaging platforms

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