Twilio vs Zendesk:Which is more popular?
In September 2026, Twilio had more branded searches than Zendesk among omnichannel messaging platforms worldwide. Twilio had about 550,000 branded searches, while Zendesk had 301,000. Twilio made up 44.5% of all omnichannel messaging platform searches we track, and Zendesk accounted for 24.4%. When we asked ChatGPT and Google AI Overviews about omnichannel messaging platforms, Zendesk appeared in all five answers and Twilio in three. Zendesk was mentioned before Twilio in every answer.
Who do people search for more?
Twilio, about 82% more searches than Zendesk
Who does AI mention more?
Zendesk, mentioned in every answer we collected
Who does AI recommend more?
Zendesk, named ahead of Twilio in every answer
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Top omnichannel messaging platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zendesk appeared in all five answers. Twilio was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zendesk was listed before Twilio in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zendesk1st
Intercom2nd
Salesforce3rd
Freshdesk Omni4th- Twilio5th
Respond.io6th
Kommo–
Chatwoot–
Trengo–
Re:amaze–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Twilio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Salesforce3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Freshdesk Omni3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Respond.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kommo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chatwoot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trengo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Re:amaze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about omnichannel messaging platforms
5 answers
Asked ChatGPT
“Which omnichannel messaging platform should I use?”
Asked ChatGPT
“What are the best omnichannel messaging platforms?”
Asked ChatGPT
“What's the best omnichannel messaging platform for customer messaging?”
Searched Google, AI Overview
“omnichannel messaging platforms”
Searched Google, AI Overview
“customer messaging software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Twilio or Zendesk more popular in search?
This chart shows how often people search Google for Twilio and Zendesk by name. Each line represents a brand's share of searches for all ten omnichannel messaging platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Twilio, Zendesk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twilio | Zendesk | Kommo | Respond.io | Chatwoot | Trengo | Salesforce | Intercom | Re:amaze | Freshdesk Omni |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 25.8% | 16% | 5.3% | 3.5% | 1.1% | 0.68% | 0.35% | 0.32% | 0.09% |
| Nov 2025 | 46.2% | 25.4% | 15.8% | 6.6% | 3.4% | 1% | 0.66% | 0.31% | 0.38% | 0.11% |
| Dec 2025 | 43.5% | 29.2% | 14.9% | 5.7% | 3.9% | 1.2% | 0.62% | 0.36% | 0.45% | 0.13% |
| Jan 2026 | 44% | 29.5% | 15.5% | 4.4% | 4% | 1.2% | 0.66% | 0.35% | 0.39% | 0.08% |
| Feb 2026 | 46.7% | 25.6% | 16% | 5% | 4.2% | 1.1% | 0.67% | 0.36% | 0.39% | 0.08% |
| Mar 2026 | 46.4% | 25.4% | 15.8% | 5.7% | 4.2% | 0.87% | 0.67% | 0.45% | 0.32% | 0.09% |
| Apr 2026 | 52.3% | 19.2% | 15% | 6.4% | 4.7% | 0.97% | 0.5% | 0.47% | 0.35% | 0.1% |
| May 2026 | 48.8% | 21.8% | 16.6% | 6% | 4.4% | 0.91% | 0.46% | 0.6% | 0.28% | 0.09% |
| Jun 2026 | 49.9% | 22.3% | 14.3% | 6.5% | 4.5% | 0.93% | 0.47% | 0.72% | 0.28% | 0.07% |
| Jul 2026 | 52.2% | 19.1% | 14.6% | 6% | 5.8% | 0.97% | 0.59% | 0.43% | 0.3% | 0.08% |
| Aug 2026 | 52.5% | 19.2% | 14.7% | 6.8% | 4.8% | 0.8% | 0.49% | 0.42% | 0.29% | 0.08% |
| Sep 2026 | 44.5% | 24.4% | 15.2% | 7.8% | 6% | 0.83% | 0.52% | 0.44% | 0.31% | 0.08% |
How has the Twilio and Zendesk comparison changed over the last 12 months?
3 findings
- Twilio was ahead of Zendesk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Twilio’s share of searches among omnichannel messaging platforms worldwide moved from 47% to 44.5%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Zendesk’s share of searches among omnichannel messaging platforms worldwide moved from 25.8% to 24.4%, and its estimated monthly branded searches moved from 369K to 301K.
How did search popularity change for omnichannel messaging platforms worldwide in September 2026?
2 changes
In September 2026, Zendesk gained share of searches among omnichannel messaging platforms worldwide, from 19.2% to 24.4%.
In September 2026, Twilio lost share of searches among omnichannel messaging platforms worldwide, from 52.5% to 44.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Twilio’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among omnichannel messaging platforms
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