Brandwave

How popular isTwilio?

In September 2026, people searched for Twilio by name about 563,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 44.5% of all global omnichannel messaging platform searches, placing Twilio first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about omnichannel messaging platforms, Twilio appeared in three of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Twilio is the most searched of 10 competitors and the fifth most recommended in AI answers.

  1. TwilioShare of searches 44.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. ZendeskShare of searches 24.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. KommoShare of searches 15.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Respond.ioShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. ChatwootShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top omnichannel messaging platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Twilio was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Twilio is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Intercom2nd
  3. Salesforce3rd
  4. Freshdesk Omni4th
  5. Twilio5th
  6. Respond.io6th
  7. Kommo–
  8. Chatwoot–
  9. Trengo–
  10. Re:amaze–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salesforce3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshdesk Omni3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Respond.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kommo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chatwoot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trengo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Re:amaze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about omnichannel messaging platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which omnichannel messaging platforms compete with Twilio?

Twilio against omnichannel messaging platforms worldwide, by month

Share of searches by month for Twilio, Zendesk, Kommo, Respond.io, Chatwoot. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilioZendeskKommoRespond.ioChatwootTrengoSalesforceIntercomRe:amazeFreshdesk Omni
Oct 202547%25.8%16%5.3%3.5%1.1%0.68%0.35%0.32%0.09%
Nov 202546.2%25.4%15.8%6.6%3.4%1%0.66%0.31%0.38%0.11%
Dec 202543.5%29.2%14.9%5.7%3.9%1.2%0.62%0.36%0.45%0.13%
Jan 202644%29.5%15.5%4.4%4%1.2%0.66%0.35%0.39%0.08%
Feb 202646.7%25.6%16%5%4.2%1.1%0.67%0.36%0.39%0.08%
Mar 202646.4%25.4%15.8%5.7%4.2%0.87%0.67%0.45%0.32%0.09%
Apr 202652.3%19.2%15%6.4%4.7%0.97%0.5%0.47%0.35%0.1%
May 202648.8%21.8%16.6%6%4.4%0.91%0.46%0.6%0.28%0.09%
Jun 202649.9%22.3%14.3%6.5%4.5%0.93%0.47%0.72%0.28%0.07%
Jul 202652.2%19.1%14.6%6%5.8%0.97%0.59%0.43%0.3%0.08%
Aug 202652.5%19.2%14.7%6.8%4.8%0.8%0.49%0.42%0.29%0.08%
Sep 202644.5%24.4%15.2%7.8%6%0.83%0.52%0.44%0.31%0.08%

  1. 1.Twilio

    44.5%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -8 points.

  2. 2.Zendesk

    24.4%

    Held 2nd. 301K estimated branded searches, +22.3% vs prior month. Share +5.2 points.

  3. 3.Kommo

    15.2%

    Held 3rd. 188K estimated branded searches, -0.06% vs prior month. Share +0.5 points.

  4. 4.Respond.io

    7.8%

    Held 4th. 96.3K estimated branded searches, +9.8% vs prior month. Share +0.9 points.

  5. 5.Chatwoot

    6%

    Held 5th. 74.5K estimated branded searches, +22.1% vs prior month. Share +1.3 points.

  6. 6.Trengo

    0.83%

    Held 6th. 10.3K estimated branded searches, -0.1% vs prior month. Share 0 points.

  7. 7.Salesforce

    0.52%

    Held 7th. 6.4K estimated branded searches, +1.9% vs prior month. Share 0 points.

  8. 8.Intercom

    0.44%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Re:amaze

    0.31%

    Held 9th. 3.8K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Freshdesk Omni

    0.08%

    Held 10th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Twilio and its closest rivals

Every comparison with Twilio

32 comparisons

How has branded search demand for Twilio changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Twilio worldwide fell from 686K to 563K.
  • Across the 12 months ending September 2026, Twilio’s share of searches among omnichannel messaging platforms worldwide decreased from 47% to 44.5%.
  • Across the 12 months ending September 2026, Twilio’s share of searches among omnichannel messaging platforms worldwide peaked at 52.5% in August 2026 and was lowest at 43.5% in December 2025.

How did search popularity change for omnichannel messaging platforms worldwide in September 2026?

6 changes

  1. In September 2026, Zendesk gained share of searches among omnichannel messaging platforms worldwide, from 19.2% to 24.4%.

  2. In September 2026, Chatwoot gained share of searches among omnichannel messaging platforms worldwide, from 4.8% to 6%.

  3. In September 2026, Respond.io gained share of searches among omnichannel messaging platforms worldwide, from 6.8% to 7.8%.

  4. In September 2026, Kommo gained share of searches among omnichannel messaging platforms worldwide, from 14.7% to 15.2%.

  5. In September 2026, Twilio lost share of searches among omnichannel messaging platforms worldwide, from 52.5% to 44.5%.

  6. Estimated monthly branded searches for Salesforce worldwide fell 34% over 12 measured months, from 9.7K to 6.4K in September 2026.

How are Twilio’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Twilio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • twilio
  • twilio app
  • twilio communications api
  • twilio software
  • twilio whatsapp

How the Brand Demand Index is measured

Who owns Twilio?

Twilio is owned by Twilio. Brandwave also tracks Twilio Segment, Stytch and Twilio SendGrid, owned by the same company, worldwide.

Do you work for Twilio? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Twilio compete?

Twilio is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business messaging platforms4th of 114.4%Show ranking
Omnichannel messaging platforms1st of 1044.5%Shown above
SMS marketing platforms1st of 1056.5%Show ranking
Communications API platforms1st of 666.8%Show ranking
SMS API platforms1st of 871.2%Show ranking
WhatsApp business platforms6th of 73.6%Show ranking
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Is Twilio your brand?

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