Plivo vs Twilio:Which is more popular by branded search?
In August 2026, Twilio had more branded searches than Plivo among SMS API platforms worldwide. Twilio was estimated to have 677K branded searches compared to Plivo’s 27.1K, and held an 81.2% Share of Search versus Plivo’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Plivo or Twilio?
Compare the APIs used to send SMS at scale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Twilio, Plivo. The figures are in the table below the chart.
View monthly share of search table
| Month | Twilio | Vonage | Sinch | Plivo | MessageBird |
|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 10.8% | 4.8% | 2.6% | 2.6% |
| Nov 2025 | 77.4% | 10.7% | 5.7% | 3.1% | 3.1% |
| Dec 2025 | 74.2% | 12.5% | 6.7% | 3% | 3.6% |
| Jan 2026 | 75.6% | 12.7% | 5.6% | 3% | 3% |
| Feb 2026 | 77.4% | 10.6% | 5.7% | 3.1% | 3.1% |
| Mar 2026 | 79.2% | 10.8% | 4.8% | 2.6% | 2.6% |
| Apr 2026 | 80.7% | 9.1% | 4.9% | 3.2% | 2.2% |
| May 2026 | 81.1% | 9.1% | 4.9% | 2.7% | 2.2% |
| Jun 2026 | 81.5% | 9.1% | 4.9% | 2.7% | 1.8% |
| Jul 2026 | 81.5% | 9.2% | 4.9% | 2.7% | 1.8% |
| Aug 2026 | 81.2% | 9.1% | 4.9% | 3.3% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Plivo and Twilio comparison changed over the last 12 months?
3 findings
- Twilio was ahead of Plivo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plivo’s estimated Share of Search among SMS API platforms worldwide moved from 2.6% to 3.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Twilio’s estimated Share of Search among SMS API platforms worldwide moved from 79.2% to 81.2%, and its estimated monthly branded searches moved from 676K to 677K.
How did search popularity change for SMS API platforms worldwide in August 2026?
1 change
In August 2026, Plivo gained estimated Share of Search among SMS API platforms worldwide, from 2.7% to 3.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Plivo’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.